Author

Richard Ottoy

Richard Ottoy is the UK Commercial Director at OpenX, the global leader in quality programmatic advertising. He leverages over 13 years of experience in the digital advertising industry to help premium publishers manage and monetise their ad inventory through OpenX's high quality solutions.

Guest Authors

The Three Types of Ad Fraud Marketers Should Know About – and How to Tackle Them

Richard Ottoy Jan 25, 2018

Predicted to cost brands $16.4 billion last year alone, ad fraud is a growing challenge that a marketer can no longer ignore. And with fraudsters constantly adjusting their tactics to evade detection, staying one step ahead can seem like an…
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