Author

Rob Israch

Robert is the Chief Marketing Officer & Alliances at Tipalti.
Modern marketing executive who believes in marrying analytics, technology, thought leadership and program optimization best practices with traditional strategic planning, branding and positioning approaches to help companies bypass competitors and accelerate market growth.

Guest Authors

A Crash Course in Gen Z’s Obsession with Creator-Driven, Influencer-Heavy Streaming Content

Rob Israch Jan 24, 2020

Ads and retargeting are accepted, measurable Marketing channels, but if you’re trying to garner attention from the next wave of consumers, you need to engage the community of streamers, creators, and/or influencers. The advent of digital…
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