Author

Robert Glazer

Robert Glazer is the founder and Managing Director of Acceleration Partners, founder and Chairman of BrandCycle and author of Performance Partnerships: The Checkered Past, Changing Present and Exciting Future of Affiliate Marketing. He is a serial entrepreneur with an exceptional track record and passion for growing revenue and profits for B2C-based companies, partnering with brands such as adidas, ModCloth, Reebok, Target, Tiny Prints, Gymboree, and Warby Parker.

Guest Authors

Performance Marketing Goes Social

Robert Glazer Jan 28, 2019

It's no secret that Performance Marketing on Instagram, Snapchat and other social networks is evolving and will deliver high-quality engagement for brands. People are increasingly turning to social media to learn about new products, with 76…
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Guest Authors

Marketing Technology Insights for the Year Ahead

Robert Glazer Jan 18, 2019

Performance/Affiliate Marketing Goes Social It's no secret that performance marketing on Instagram, Snapchat and other social networks is evolving and will deliver high-quality engagement for brands. People are increasingly turning to…
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Guest Authors

How The Next Generation of Affiliate Marketing is Driving the Digital Future

Robert Glazer May 24, 2018

Affiliate marketing admittedly has a clouded past. Until recently, it has not been well understood by many marketers and some have sought to distance themselves from the low-value tactics associated with the affiliate industry in the past.…
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B2B Commerce

Three Dangers of Affiliate Marketing and How to Avoid Them

Robert Glazer Apr 28, 2017

The affiliate industry is nuanced. There are many players, layers, and moving parts. While some of these nuances are what make the affiliate model unique and valuable, such as connecting compensation to outcomes, there are others that are…
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