Author

Scott East

Scott East, co-author of Cuttlefish Marketer: The Five Essential Traits of the Modern Marketer, is CEO and Co-Founder of MSIGHTS, which provides cloud-based marketing data integration services to some of the world’s most sophisticated global advertisers. MSIGHTS services make marketers more efficient and successful by providing a single view of overall marketing performance with actionable insights on what works and what doesn’t. The MSIGHTS cloud-based platform automatically collects and reconciles disparate data, making it immediately available to fuel a wide variety of analytical and visualization tools.

Guest Authors

4 Ways Marketers Can Ensure They Learn The Right Lessons From Data

Scott East Mar 12, 2019

In this digital age, marketers have more data to work with than ever before. But actually deriving meaningful insights from that data and converting those insights into action is easier said than done. Often, the problem is that, with so…
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Guest Authors

Why It’s Important to Take Control of Your Data in Today’s Marketing

Scott East Jan 25, 2019

Every time you or I buy so much as a hamburger we probably create data in a computer somewhere that reveals what kind of burger we prefer, if we add pickles and onions, and whether we purchase fries with it. And, from a marketing…
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