Author

Shawn Schwegman

Shawn Schwegman is the Co-Founder and Chief Strategy Officer at DemandJump. He is an Entrepreneur, Co-Founder, CEO, CMO, CTO, and advisor for more than a dozen startup companies and countless top brands. Previously, Shawn was the VP of Marketing and CTO for Overstock.com, which grew from $3M to over $800M in 5 years. As CMO of ChaCha, Shawn was responsible for growing customer base from 12M monthly visits to over 80M monthly visits in 2 years, catapulting ChaCha to a top 50 website and top 5 mobile property. Shawn has advised companies including Sally Beauty, Target, NewEgg, eToys, Cisco, Overstock, Costco, and countless others with online marketing and growth strategy.

Guest Authors

Location is Most Important When it Comes to Digital Marketing

Shawn Schwegman Mar 6, 2018

One of the largest names in banking, JPMorgan Chase, got really smart about programmatic advertising last year. They realized that only 3% of websites they were placing ads on were leading to activity beyond impressions. They were spending…
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Guest Authors

Infusing Military Tactics Into Marketing to Win Customers

Shawn Schwegman Dec 11, 2017

When you think of marketers, you likely don’t think of them using military strategies as one of the tactics in their business. But, that’s exactly what marketers at some of the top e-commerce companies in the world are doing. Businesses are…
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