Author

Stuart Newton

Strategic Director of Marketing with a deep understanding of integrated multi-channel marketing, marketing planning and digital. Analytical mind-set and data driven decision maker, who loves to experiment with new ideas and technology. Experience in both large corporate and startup businesses across the technology and automotive sectors.

Guest Authors

How will AI Feed Account Based Marketing?

Stuart Newton Dec 1, 2017

Account Based Marketing (ABM) is a powerful technique to deliver targeted and personalized engagements to customers in key accounts. ABM Leadership Alliance’s recent research report shows that B2B marketers who adopt ABM can expect a 171%…
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