Author

Tim Beveridge

Tim Beveridge is Silverbullet’s General Manager - Strategic Consulting. With over 20 years’ experience working at the intersection of marketing and technology, Tim is passionate about driving better customer experiences and stronger business results.
A transformational leader, Tim has held a raft of executive positions throughout his career including Chief Strategy, Data, and Insights Officer for Zenith Media Australia (part of Publicis Groupe), Strategic Director (APAC) for Oracle Marketing Cloud and Responsys.

Behavioral Marketing

Why Contextual Targeting Is Critical for Marketers Navigating the Cookie-Less Future

Tim Beveridge Sep 8, 2020

We’re living in a global paradigm shift, where privacy concerns, coupled with the cookie’s demise, is placing pressure on marketers to deliver more personalised and empathetic campaigns, in brand-safe environments. While this presents many…
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Analytics

How Sports Marketers can be Data-Smart to Kickstart Success

Tim Beveridge Jul 1, 2020

Far from normal, the 2020 sporting season will be a season like no other before it, with changes to crowd capacities, training restrictions, and the consequent impacts on membership, sponsorship, and revenue, many sporting clubs are facing…
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Guest Authors

Building Better Data Management Practices Against Consumer Privacy Concerns

Tim Beveridge Mar 25, 2020

In the age of Brexit, GDPR and Cambridge Analytica scandals, CMOs are finding it harder to navigate effective data management, especially as consumer privacy concerns continue to grow. In fact, some CMOs say their businesses are losing…
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