Tina Wilson, Author at MarTech Series

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Tina Wilson is EVP, Media Analytics & Marketing Effectiveness in the US. A 25 year Nielsen veteran, Tina leads teams that are the epicenter of media consulting, leveraging Nielsen’s world class data assets to inform clients’ decisioning on reaching audiences, acquiring and distributing content and understanding media outcomes.

Customer Experience Management

How Marketers Can Grow Confidence in Measuring ROI Across the Entire Range of Marketing Objectives

Tina Wilson -

November 23, 2022

Analytics

3 Ways to Thrive in the Age of Adaptation

Tina Wilson -

September 9, 2021

Analytics

Why Brands Should Ramp Up Their OTT Marketing Strategies

Tina Wilson -

May 27, 2021

Analytics

Bad Data is Bad News for Marketers

Tina Wilson -

April 29, 2021

Customer Experience Management

How Marketers Can Improve ROI by Strengthening their Measurement Practices

Tina Wilson -

April 22, 2021

Customer Acquisition

How to Balance Attracting New Customers and Retaining Loyal Ones

Tina Wilson -

February 11, 2021

Analytics

The Problem with Perception: Why Marketers Must Rely on Data to Make Decisions

Tina Wilson -

July 17, 2020

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Tina Wilson

How Marketers Can Grow Confidence in Measuring ROI Across the Entire Range of Marketing Objectives

3 Ways to Thrive in the Age of Adaptation

Why Brands Should Ramp Up Their OTT Marketing Strategies

Bad Data is Bad News for Marketers

How Marketers Can Improve ROI by Strengthening their Measurement Practices

How to Balance Attracting New Customers and Retaining Loyal Ones

The Problem with Perception: Why Marketers Must Rely on Data to Make Decisions

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