Author

Tricia Heinrich

An award-winning B2B content management specialist, Bospar Chief Content Officer Tricia Heinrich has held leadership positions in both agency and corporate environments, having served as an SVP at Weber Shandwick Worldwide and in senior marketing/communications roles at Texas Instruments, Genesys and ON24.

Guest Authors

AI, Big Data And Digital Transformation – And The Potential ‘Buzzword Backlash’

Tricia Heinrich Feb 13, 2018

As we move into 2018 and look at today’s hot topics in B2B tech marketing and public relations, many key trends and solution-centric buzzwords come to mind – most notably artificial intelligence (AI), big data and digital…
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Guest Authors

AI-Powered ‘Intelligent’ Marketing Will Keep It Real

Tricia Heinrich Jan 9, 2018

Last year I attended the Marketo Marketing Nation Summit and had the opportunity to be entertained by keynote speaker James Corden of the CBS Late Late Show and of “carpool karaoke” fame. Central to Corden’s talk was the importance of…
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