Unnikrishnan Kurup is a seasoned digital and tech expert with over 20 years of experience, currently serving as the Director of Client Consulting & Strategy at Theorem. He specializes in defining strategic directions for digital transformation and innovation, focusing on key areas such as customer experience, digital functionality expansion, and competitive strategies. Unni has a proven track record of successfully leading teams in redesigning customer journeys and digital touchpoints across a wide range of industries, including retail, media, CPG, automotive, financial, and airlines. Throughout his career, Unni has developed comprehensive programs for digital transformation, customer experience, digital marketing, and CRM. He is also known for creating digital verticals, implementing agile methodologies, and driving long-term revenue growth. A core part of his approach is his commitment to building strong client relationships and delivering creative solutions that are directly aligned with their business goals.