Vibhor Kapoor

Vibhor Kapoor is Chief Business Officer at AdRoll, where he leads product management, partnerships, marketing, and revenue. Under his leadership, AdRoll has grown into a privacy-forward, multichannel marketing platform, delivering strong SaaS growth while launching innovative solutions such as cross-channel attribution, connected TV advertising, and AI-driven customer insights. With nearly 30 years in SaaS and cloud platforms, Kapoor has held senior roles at Adobe, Box, and Microsoft, where he helped drive the early growth of Microsoft Azure.

The Holiday Season: A Tipping Point for Advertisers

AI/ML Vibhor Kapoor - December 3, 2025

Established in 2016, Headquartered in CA, MarTech Series is a fast growing online publication that covers News, Insights & Trends about Marketing Technology from around the globe. MarTech Series keeps the modern marketer abreast of all the important developments in the Martech Landscape. MTS covers a mix of pioneering Martech happenings, entrepreneurial initiatives, creative exchanges and insights from industry leaders. We cover the entire spectrum of AdTech, SalesTech, and MarTech including advertisers, publishers, enterprises, agencies and the entire B2B marketing ecosystem. MTS has quickly grown to become one of the most popular resources amongst some of the world’s largest organizations and marketers for updates on modern marketing tools, martech stacks, strategies, articles, online seminars, discussion forums, and much more.

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