Victor  Potrel  is Vice President of Platform Partnerships at  TheSoul  Publishing, an award-winning digital studio that produces entertaining, positive, and original content for a global audience, including the popular 5-Minute Crafts and Bright Side series. Formerly at Google and LEGO, Victor  Potrel  is based in London, and his team works closely with key content distribution platforms, including YouTube, Meta, Snap, TikTok, Pinterest, Roku, and many others. He simultaneously oversees  TheSoul  Publishing's management of all global partner relations and advises on future distribution opportunities.