Author

Wendy Mikkelsen

Wendy Mikkelsen is the Senior Director of Product Marketing for Sprinklr’s Modern Care solution. Sprinklr is a provider of enterprise software for unified customer experience management (Unified-CXM). Wendy has spent the last 20+ years providing education on next-gen customer experience management and the technology, people, and processes that enable it. Outside of work she enjoys reading, traveling, and spending time with her family.

Guest Authors

Tweeting Customers Where They’re @: How Brands Can Deliver Quality Social Care

Wendy Mikkelsen Aug 23, 2022

Today’s customers want more than easy access to a brand. They want to be heard. They want to be treated as individual human beings. People want to be able to reach brands on the channels they want; and quickly receive contextual,…
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