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AI to Reshape Creative and Measurement, and the Publisher-Advertiser Relationship
Advertising Trends

AI to Reshape Creative and Measurement, and the Publisher-Advertiser Relationship

George London -
0
First-Party Data is Still the Right Bet
Advertising Trends

First-Party Data is Still the Right Bet

Valerio Poce -
0
IAS TO EXPAND INTO CHINA TO DELIVER ADVANCED MEASUREMENT SOLUTIONS FOR GLOBAL ADVERTISERS
Advertising Trends

Creating a Native Advertising Strategy – How B2B Advertisers Capitalize on Native Ads

MTS Staff Writer -
0
Nasuni Achieves 121% Increase in Data Under Management in Media and Advertising Sector in Past Two Years
Advertising Trends

Smartly Named a Leader in Creative Advertising Technologies 2024 Analyst Report

Business Wire -
0
Marketing in the Metaverse: Current Trends
Advertising Trends

Marketing in the Metaverse: Current Trends

MTS Staff Writer -
0
AI Propensity Scoring Raises the Stakes in Personalization
AI/ML

AI Propensity Scoring Raises the Stakes in Personalization

Jay Sanderson -
0
Marketing Intelligence Platform Funnel Acquires Measurement Firm Adtriba
Marketing Intelligence

Marketing Intelligence Platform Funnel Acquires Measurement Firm Adtriba

PRNewswire -
0
Marketing Emails that Will Convert: Top Tips for 2024
Analytics

Marketing Emails that Will Convert: Top Tips for 2024

MTS Staff Writer -
0
Marketing Technology Highlights of The Week: Featuring Truecaller, Tealium, Bitly and more!
Advertising Trends

Marketing Technology Highlights of The Week: Featuring Truecaller, Tealium, Bitly and more!

MTS Staff Writer -
0
Why In-App Open Measurement Standards Are Important
Audience Data

Why In-App Open Measurement Standards Are Important

Amir Sharer -
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Why Did Apple’s New iPad Ad Spark So Much Outrage? Key Takeaways:
Advertising Trends

Why Did Apple’s New iPad Ad Spark So Much Outrage? Key Takeaways:

Paroma Sen -
0
Tesco selects Eagle Eye to power Clubcard Challenges
Audience Data

Tesco selects Eagle Eye to power Clubcard Challenges

MTS Staff Writer -
0
Similarweb Appoints Susan Dunn as Chief Revenue Officer to Accelerate Revenue Growth (1)
Marketing Intelligence

Similarweb Appoints Susan Dunn as Chief Revenue Officer to Accelerate Revenue Growth

Business Wire -
0
Marchex Launches Generative AI-Powered Sentiment Suite Across Multiple APIs
AI/ML

Marchex Launches Generative AI-Powered Sentiment Suite Across Multiple APIs

Business Wire -
0
Ascendo AI Unveils Major Enhancement to Parts Recommendation Feature
Advertising Trends

A Guide To Using AI in the Digital Marketing World – Your checklist

MTS Staff Writer -
0
MarTech Interview with Baruch Toledano, Vice President and GM of Digital Marketing Solutions @ Similarweb
AI/ML

MarTech Interview with Baruch Toledano, Vice President and GM of Digital Marketing Solutions @ Similarweb

Paroma Sen -
0
OneTrust Unveils Evolution of its Partner Program to Enable Trusted Innovation with Data and AI
Marketing Intelligence

OneTrust Unveils Evolution of its Partner Program to Enable Trusted Innovation with Data and AI

PRNewswire -
0
A Closer Look at Some of Adobe’s Latest AI-powered Enhancements
Advertising Trends

A Closer Look at Some of Adobe’s Latest AI-powered Enhancements

MTS Staff Writer -
0
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