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Urban Airship Predictive Churn
Mobile Marketing

Urban Airship Study Reveals App Publishers that Don’t Message Users Waste 95 Percent of their Acquisition Spend

Pranav Vadehra -
0
Tutela Study: Ads and App Charges Detrimental to Mobile App Monetization
Analytics

Tutela Study: Ads and App Charges Detrimental to Mobile App Monetization

Sudipto Ghosh -
0
Pushcrew web push notifications
Apps for Business

How Wingify Built its Second MarTech Product after VWO

Paras Chopra -
0
Israeli Ad Tech Firm Spotad Scoops $3.5 Million in Series A Funding; Moves into China to Scale Its AI Technology for Mobile
AI/ML

Israeli Ad Tech Firm Spotad Scoops $3.5 Million in Series A Funding; Moves into China to Scale Its AI Technology for Mobile

Sudipto Ghosh -
0
inMarket Names Mobile Veteran Cameron V. Peebles as First CMO; To Debut with a Webinar on Location-Based Marketing
Mobile Marketing

inMarket Names Mobile Veteran Cameron V. Peebles as First CMO; To Debut with a Webinar on Location-Based Marketing

Sudipto Ghosh -
0
App Integration Startup Button Scoops $20 Million in Series B Funding
Mobile Advertising

App Integration Startup Button Scoops $20 Million in Series B Funding

Sudipto Ghosh -
0
Snapchat Taps in mParticle as Partner to Ease Onboarding for Brands using comScore SDK
Data Management Platforms

Snapchat Taps in mParticle as Partner to Ease Onboarding for Brands using comScore SDK

Sudipto Ghosh -
0
Snap Inc. Will Lead R/GA Marketing Tech Venture Studio with IPG to Herald a New Wave of Tech Empowerment
Customer Experience Management

Snap Inc. Will Lead R/GA Marketing Tech Venture Studio with IPG to Herald a New Wave of Tech Empowerment

Sudipto Ghosh -
0
Cien
Apps for Business

Cien, An AI-Startup Providing Sales Productivity App Scoops $1 Million Seed Funding

Sudipto Ghosh -
2
Ebates Acquires Cartera Commerce To Strengthen Performance-Based Marketing and Loyalty Rewards Platform
Apps for Business

Ebates Acquires Cartera Commerce To Strengthen Performance-Based Marketing and Loyalty Rewards Platform

Sudipto Ghosh -
0
Mobile Data Exchange 'adsquare' Opens First Office in the US; Move in Tandem with Its DSP Expansion Plans
Mobile Advertising

Mobile Data Exchange ‘adsquare’ Opens First Office in the US; Move in Tandem with Its DSP Expansion Plans

Sudipto Ghosh -
0
APURVA KUMAR
Interviews

Interview with Apurva Kumar, CEO – LotaData

Pranav Vadehra -
0
inBar Beacon: Mobile-For-Retail Marketing Gets Its Next Eye Candy
Mobile Advertising

inBar Beacon: Mobile-For-Retail Marketing Gets Its Next Eye Candy

Sudipto Ghosh -
0
New Year Surprise: Amazon Testing Waters with Google PLAs?
Mobile Advertising

New Year Surprise: Amazon Testing Waters with Google PLAs?

Sudipto Ghosh -
0
Meet FlockOS, World's First Enterprise Chat Operating System
Apps for Business

Meet FlockOS, World’s First Enterprise Chat Operating System

Sudipto Ghosh -
0
Yeahmobi Raises $91.9 Million; Big Push to Its Global Expansion Aspirations
Mobile Advertising

Yeahmobi Raises $91.9 Million; Big Push to Its Global Expansion Aspirations

Sudipto Ghosh -
0
Photo by NEC Corporation of America
Mobile Marketing

Martech Series Primer: How to Create a Mobile Marketing Strategy in 2017

Sudipto Ghosh -
1
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