Wordpress Dominates the CMS Market Currently with a 23% Market Share. But Why Aren’t Other Companies Catching Up? Content Management Systems (CMS) facilitate businesses of all sizes, globally, to host their content over the internet.…
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Whether or not you realize it, AI has taken a powerful hold on the way people communicate with businesses. 85 percent of customers already prefer to interact with a chatbot for customer service — in other words, consumers already want…
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Content collaboration remains a relatively new process following the advent of cloud computing and storage. While for years, we have heard about digital transformation, cloud storage and the development of online file sharing solutions,…
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"The ultimate goal is to create one-to-one relationships with our customers and reach them when they are most receptive — with the most relevant message to drive brand affinity and call to action."Tell us about your role and journey into…
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Most online businesses are scurrying to find the best definition to Customer Experience. Without fully understanding the benchmark of Customer Experience and related analytics, marketing teams often miss their own objectives of delivering…
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After another high-profile Instagram ASA ban, brands must learn to brief clearly and play by the rules to avoid grief says Vamp’s Aaron Brooks A post from serial brand collaborator, Louise Thompson, was banned by the Advertising…
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"There’s a strongly held belief in the strategy and marketing consulting industry that a firm that owns its own data and can manage or 'activate' that data will be in a position to beat the competition."Tell us about your journey into…
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Using a consumer’s shopping behavior to drive personalized marketing is quickly moving to the forefront of marketing technology. Driving this change is the disruptor Amazon, with other retailers scrambling to keep up.  Amazon uses a…
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For artificial intelligence (AI) to enjoy continued success and uninterrupted investment, it should be less academic and more practical, less esoteric and more straightforward. AI projects need to be grounded in clear-headed thinking and…
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Everything I read states that the average lifespan of a CMO is anywhere between 2.5 to 3.5 years. As a senior marketer, I’ve worked with many CMOs, and, I believe this short-lived tenure is attributed in part to a disconnect between what…
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Giving It Back to the MarTech Industry Is What We Aim to Achieve with This Article Today… Every smart MarTech brand and teams know the merit of creating meaningful content for better engagement with customers and technology partners. We…
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AI is already changing the world. As consumers, we encounter AI every day, from customer service chatbots to smart Netflix recommendations to spam filters on our inboxes. In the business sector, AI’s disruptive force has convinced many…
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"One of the biggest challenges for marketers today is finding a way to break through the noise and drive meaningful engagement."Tell us about your role at Tagboard. What inspired you to establish the company? Tagboard was founded in 2011…
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The Journey to Making Digital Media a People-Based Advertising Marketplace by John Lee & Michael Connolly People-based advertising has been a hot topic of discussion in the industry trades in 2018. As an idea, it seems simple when…
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" Every business that wants to grow and scale needs to build better relationships with customers from the first time they visit their website."Tell us about your role and journey into technology. What made you join Intercom? I am the CMO…
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