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Insights

MarTech Series presents expert insights, guest author blogs, thought leadership articles about marketing technology penned by leaders and visionaries.

TechBytes with Clark Richey, Chief Technology Officer at FactGem.
Interviews

TechBytes with Clark Richey, Chief Technology Officer, FactGem

Sudipto Ghosh -
0
Love, Apptually: Understanding the Role In-App Advertising Plays In Connecting Consumers With Brands
Guest Authors

Love, Apptually: Understanding the Role In-App Advertising Plays In Connecting Consumers With Brands

Alessandra Alari -
0
FICO Scores and Customers: What Marketers Can Learn from the Power of Scoring
Guest Authors

FICO Scores and Customers: What Marketers Can Learn from the Power of Scoring

Will Margiloff -
1
Love, Apptually: Understanding the Role In-App Advertising Plays In Connecting Consumers With Brands
Guest Authors

Hard Data Point And Shoot: Targeting Customers With AI Accuracy

Ari Soffer -
0
TechBytes with Russ Reed, VP, Analytics and Technology at MarketStar
Interviews

TechBytes with Russ Reed, VP, Analytics and Technology, MarketStar

Sudipto Ghosh -
0
Interview with Mark Floisand, Chief Marketing Officer at Coveo
Interviews

Interview with Mark Floisand, Chief Marketing Officer, Coveo

Sudipto Ghosh -
1
TechBytes with Steven Shapiro, VP of Digital and Customer Journey at Informatica
Interviews

TechBytes with Steven Shapiro, VP, Digital and Customer Journey, Informatica

Sudipto Ghosh -
0
AI helps marketers get personal
Guest Authors

AI Helps Marketers Get Personal

Joel Davis -
2
The Best 3 Ways Your Business Can Utilize Hyperlocal Marketing
Guest Authors

The Best 3 Ways Your Business Can Utilize Hyperlocal Marketing

Andreas Füchsel -
1
Interview with Andy Ellenthal, Chief Executive Officer , STAQ
Interviews

Interview with Andy Ellenthal, Chief Executive Officer, STAQ

Sudipto Ghosh -
0
Innovation 101: How to Instill Innovation in Your Tech Company
Guest Authors

Innovation 101: How to Instill Innovation in Your Tech Company

Andrea Nelson -
0
Keith Sibson
Interviews

TechBytes with Keith Sibson, SVP, Product and Marketing, PostUp

Sudipto Ghosh -
0
Cashing out on your Audience Databases: Here’s Why your Online Viewers Really Matter
Guest Authors

Cashing out on your Audience Databases: Here’s Why your Online Viewers Really Matter

Zubin Sarkari -
1
Kate Hammett
Interviews

Interview with Kate Hammett, Head of Global Partnerships, Red Box

Sudipto Ghosh -
0
How to Select the Right Chat Tool for your Business
Columnists

How to Select the Right Chat Tool for Your Business

Yaagneshwaran Ganesh -
0
Is Your MarTech Stack Ready for the Visual Era?
Guest Authors

Is Your MarTech Stack Ready for the Visual Era?

Vivek Sharma -
0
Interview with Shafqat Islam, Co-founder & CEO at NewsCred
Interviews

Interview with Shafqat Islam, Co-Founder and CEO, NewsCred

Sudipto Ghosh -
2
5 Keys to Building a Data Driven Culture and Marketing Organization
Guest Authors

5 Keys to Building a Data-Driven Culture and Marketing Organization

Orlando O'Neill -
0
TechBytes with Rebecca Stone, Vice President, Marketing, LiveRamp
Interviews

TechBytes with Rebecca Stone, Vice President, Marketing, LiveRamp

Sudipto Ghosh -
0
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