As one of the Founders of Glamrs, India's largest and most popular digital video destinations for Indian women, I have embarked on my journey to create a new-media company that is an amalgamation of everything I has done so far. Creating insightful video content and distributing it effectively to engage a richly-targeted audience, has enabled Glamrs to cross 1 Billion video views for the year in 2017.
After getting my BS degree in Management Science from MIT in 1991, I started working at Videofashion, Inc. (NYC), which was then the largest producer of fashion programming for television in the world. As I went from Marketing Manager to General Manager to Managing Director, I got deeply entrenched into "fashion" & "Media". And though I was blissfully unaware at the time, my years at MIT & Videofashion helped lay the foundation of my future in new media.
I moved back to Mumbai, India in 1997 to start my entrepreneurial career, but found that there was no fashion industry, let alone a "fashion week". So I created it. I conceptualised and created the first-ever Fashion Week in India in 2000, then called Lakme India Fashion Week, which I did as the Director of Fashion at IMG, India (a post that was created for me at IMG India). India fashion week is singularly credited as the catalyst that essentially sparked the fashion boom in India at the turn of the millennium.