Whether you’re starting a new business or revamping your company image, establishing your online brand is key to your success. So how do you go about successfully creating a strong online brand? Think before you act Don’t jump straight in…
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As an industry, we love to treat young people as mythical beasts whose motivations and desires must be deciphered through tea leaves. Marketing to college students is particularly crucial since they’re a generation of consumers coming into…
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"Our goal is to give marketers a detailed picture of how all the elements of their campaigns are contributing to the end result."Tell us a bit about your role at CAKE. Currently, I oversee CAKE’s business operations, plus our global…
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You’ve seen the data. The demographics show more dots on the map and purchasing power is tipping the scale. Your company, however, is still struggling to get a real multicultural marketing strategy off the ground. But, you’re not alone. Out…
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The B2B eCommerce market is worth $6.7 trillion dollars—$1.13 trillion in the US alone.  This means that for most B2B merchants, eCommerce has become a core part of their business strategy. But, merely being “online” isn’t enough to keep up…
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"As a video company, we need to make it easy for our customers to make great experiences for their end customers."Tell us about your role at Brightcove and how you got here. What’s the most fascinating aspect of leading a technology…
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While doing business, the design of your website is a key factor that you ought to look into. This is mainly because if the business lacks its website design, many people may just decide not to carry out business with you. research has…
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Ask any marketer about the biggest events of 2018 so far and you’re not likely to hear about the results of an election, the passing of an iconic celebrity, or even the outcome of The World Cup. For marketers, the year’s defining moment…
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"There are two megatrends that will define the future of the industry: convergent TV and AI. Convergent TV is being driven by consumers cord-cutting and cord-shaving in favor of streaming TV."Tell us about your role and journey into…
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Marketers agree that understanding customer need is key to any business. Forming that understanding however can involve scrambling in the dark for insights on audiences. As companies build increasingly unwieldy datasets, the access to…
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Madison Logic Strengthens Executive Team with Jenn Steele as Chief Marketing Officer, a Top Industry Talent in B2B Tech Today, a global ABM platform provider, Madison Logic, announced that Jenn Steele has joined the company as Chief…
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The rise of the digital era has caused consumer expectations to increase across all industries, but especially in retail. Consumers not only want the possibility to shop at the click of a button, but they are craving a complete omnichannel…
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"Marketers shouldn’t expect to be driving immediate sales from video, but expect to raise awareness and educate. Using it to tell strong brand stories is where it’s at its most powerful."Tell us about your role at vi and the team/technology…
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The lion is as good as it hunts. The beauty and the strength wane as the hunt goes down. I often relate to that impressive 'Lion' factor in content marketing too! Do you? How do you measure the performance of your content, and how often? To…
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Among digital marketers, ‘people-based marketing’ has become something of a buzz term in recent years, with the likes of Twitter and Facebook developing a number of custom audience solutions for brands, and platforms such as LiveRamp…
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Think back to the days when people used to call each other on landlines that had cords long enough to allow them to walk all around the house as they spoke to their friends and family. If you’re not old enough to have experienced that era,…
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