Google Partners with Getty Images to Improve Content Attribution

By Sudipto Ghosh On Feb 12, 2018

With Getty Images as a Partner, Google Would Add Legitimacy to Images Uploaded or Featured in their Image Search Gallery

In a strategic partnership, Google has partnered with Getty Images to expand the horizon of digital content attributions. The leading visual communication platform would now feature all its images and content within Google’s products and service suite.

At the time of this announcement, Dawn Airey, CEO, Getty Images, said, “This agreement between Getty Images and Google sets the stage for a very productive, collaborative relationship between our companies.”

Dawn added, “We will license our market-leading content to Google, working closely with them to improve attribution of our contributors’ work and thereby growing the ecosystem.”

The new partnership with Getty Images would enable Google to reform its image search algorithm and provide due attribution and credit to original authors and artists. The financial details of the partnership are still unknown, but it is evident that the world’s largest search engine is taking preventive measures to tackle copyright issues that have long plagued image downloads.

Cathy Edwards, Engineering Director at Google, said, “We’re excited to have signed this license agreement with Getty Images, and we’ll be using their images across many of our products and services, starting immediately.”

Dawn Airey added, “With this landmark achievement, we can move forward with a strong partner to deliver innovative ways to access creative and editorial content online. It also advances our mission to move the world with images.”

The new partnership between Google and Getty Images comes barely weeks after the leading visual asset management company tied up with YouTube at this year’s Sundance Film Festival, in collaboration with People.com and Entertainment Weekly.