TiVo, the company that brings entertainment together and a wholly-owned subsidiary of Xperi Holding Corporation ,announced that Vodafone España has enabled TiVo’s Sponsored Discovery product across the Vodafone TV (VTV) platform in Spain, giving content owners a new way to promote content on the platform.

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Sponsored Discovery is TiVo’s targeted advertising solution that dynamically places content promotions into key recommendation carousels to help streamline viewing choices and direct more consumers to the content they want to watch and enjoy. Powered by TiVo’s Personalized Content Discovery Platform, these targeted content promotions are already driving audiences to content across multiple operators in North America. This new deployment in Europe with Vodafone España expands the footprint to over six million homes globally.

“Sponsored Discovery is already helping content owners find new audiences in an increasingly complex discovery journey,” said Walt Horstman, senior vice president, monetization at TiVo. “Vodafone’s adoption of this product will both delight their customers by helping them find relevant content and open new revenue streams for Vodafone, delivering even more value for Vodafone’s relationship with TiVo.”