Ranked Among the Top Data Providers for Age, Infutor Leads the Pack in Identifying Elusive Young Adults and in Determining Relationship Status
Consumer identity management expert Infutor today announced that its Total Consumer Insights, a robust third-party dataset with privacy-compliant behavioral and household attributes, scored among the top providers for age in a Q1 2021 Data Quality Truthscore Report of consumer data quality by Truthset.
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As one of 11 data providers ranked in Truthset’s Q1 2021 Data Quality Truthscore Report, Infutor’s record-level consumer data scored in the top tier for age+gender, age, gender, relationship status and renters. Infutor’s Total Consumer Insights data accuracy ranked especially high in identifying the elusive young adult, scoring 34 percent better than the average of all providers in correctly identifying 18 to 24-year-olds. Infutor’s data accuracy also excelled in Relationship Status, placing third among all the data providers, and ranked second for identifying Single audiences with an index of 129 against the average score.
“At Infutor, we take pride in our data’s accuracy and we’re proud to be able to validate its quality with Truthset’s independent assessment,” said Kevin Dean, COO of Infutor. “Marketers and brands rely on Infutor’s market-leading data accuracy to ensure they can effectively segment their customers and prospects, improve predictive models and better target campaigns.”
Truthset, the first company to measure the accuracy of record-level consumer data, scores datasets across critical demographic attributes and their quarterly assessments are independent, agnostic and transparent.
“We commend Infutor for their impressive data quality and for demonstrating their commitment to transparency by stepping up to have their data scored,” said Scott McKinley, CEO and founder of Truthset. “Data accuracy is critical for the advertising ecosystem to be able to leverage the power of data-driven marketing.”
A multi-sourced, large-scale deterministic dataset, Infutor’s Total Consumer Insights provides privacy-compliant demographic attributes on 266 million US consumers across 120 million households. Marketers use this rich data to drive online and offline segmentation and predictive models.