Infutor

Infutor’s Connex Intelligence and H2R’s Custom Research Shed Light on Consumer Behavior and Predict Behavior Changes During and Post-Pandemic Consumer identity data expert Infutor announced that H2R Market Research, a premier marketing research firm, has selected Infutor to help enable end-to-end market analysis for industries adapting to the current and post-covid marketing landscape. By combining Infutor’s Connex predictive intelligence with H2R’s powerful ability to predict marketing outcomes and successes, travel and…

Consumer identity management expert Infutor announced that Click Laboratory, a digital marketing agency, has integrated its on-demand identity resolution solution ID Max with Click Laboratory data marketing platform Lumentis.io. Tapping into Infutor’s robust identity completion and enhancement data on-demand with Lumentis, Click Laboratory was able to increase a mid-market e-commerce brand’s paid media campaign Return on Ad Spend (ROAS) by 8.7 with a yield of 2.5 times in multichannel return from direct mail. Marketing…

Former Experian Marketing Services President and GM Will Lead Infutor Strategy and Product Management to Accelerate Identity Resolution Expert Innovation Consumer identity management expert Infutor announced that data and marketing veteran Kevin Dean has joined Infutor as Chief Operating Officer where he will oversee and lead all product initiatives, as well as drive strategic growth. With more than 30 years of data marketing and information services leadership experience, Dean was most recently the president and general…

Consumer identity management expert Infutor announced that it has been selected by Logiq, a leading AI-powered customer acquisition platform, as Infutor’s ID Max solution will help Logiq boost its inbound web form and call conversion rates, lead quality and lead attribution. ID Max has demonstrated a nearly 10 percent improvement in Logiq’s lead monetization by improving overall data quality. ID Max adds identity verification scoring as well as demographic, auto, property and phone attributes to each inbound lead.…

Infutor’s consumer identity data will enhance Amperity’s resolved and unified first-party customer profiles to create an enriched foundational identity data management solution Amperity, the first AI-powered Customer Data Platform (CDP), has partnered with Infutor, a consumer identity data expert, to provide brands with an end-to-end solution for connecting persistent customer profiles to rich third-party data sets. After a thorough evaluation process that included many top data providers, Amperity selected Infutor as its…

Consumer Identity Expert’s New Data as a Service Offering Helps Wine and Spirits Company Solve CRM Data Decay, Increase Customer Contactability To help marketers maximize the value of their first party data, consumer identity management expert Infutor today introduced CRM FreshLink, a data as a service offering to help marketers maintain, correct, enhance, and link their first-party CRM data. “Data quality is paramount to driving successful omnichannel marketing campaigns and customer loyalty programs. With millions of…

Identity Resolution Expert’s Analytics-Driven Segmentation Data Will Help Generate More Lookalike Audiences to Broaden CPG Brand Reach and Drive Campaign Lift Consumer identity management expert Infutor  announced that digital marketing and consumer data management technology company SRAX is using Infutor’s Connex Audience Clusters’ analytics-driven segmentation data to help extend brand marketer reach on its BIGtoken platform. Marketing Technology News: VUniverse Names Julie Rieger as Chief Executive Officer BIGtoken is…

Identity Resolution Expert Doubles Complementics’ Auto Audience Segment and Helps Drive 40 Percent Lift in Consumer Match Rate Consumer identity management expert Infutor announced that Complementics, a mobile audience network, has added Infutor’s enriched Automotive Profile Data to its network. The enhancement allows Complementics to grow their current auto audience to help empower brands and media agencies with rich, deterministically-linked auto and attribute data. Marketing Technology News: Grammarly Launches Style…

Robust, Privacy-Compliant Data from Infutor’s Total Mobile Ad ID Solution Will Help Narrative Marketplace Clients Extend their Digital Reach Narrative, the enterprise data streaming company today announced it has partnered with Infutor, the data-driven consumer identity management expert that helps brands and marketers better understand who their customers are. With the addition of Infutor’s Total Mobile Ad IDs solution powered by Infutor’s TrueSourceTM Digital Device Graph to Narrative’s marketplace, clients now have…

Infutor’s Enhanced Audience Data Gives Marketers More Insights to Better Segment and Target Customers Consumer identity management expert Infutor announced that Vibes, a mobile marketing leader, has partnered with Infutor to help brands enhance their audience data and market segmentation for optimizing mobile engagement. Vibes' Customer Data Intelligence solution enables brands seamless access to Infutor's ID Max solution to enhance consumer data by matching customer profiles and improving segmentation and audience…

Latest Strategic Acquisition Expands Infutor’s TruthSet™ Identity Graph; Increasing Authoritative Identities and Affinity Intelligence Consumer identity management expert Infutor announced that it has acquired Dunn Data Company, a New York-based marketing intelligence provider specializing in consumer identity, demographic, lifestyle, and affinity attribute solutions. With a sterling reputation of working with consumer marketing data for more than 40 years, Dunn’s vast and high-quality consumer transactional data sets…

Consumer Identity Management Expert’s New Digital Onboarding, Crosswalk and Personalization Solutions Empower Offline-Online Digitization, Cross-Device Linking and Privacy-Compliant Device Personalization Consumer identity management expert Infutor launched its Digital Solutions Suite, powered by its new TruthSetTM Digital Device Graph. Attempting to solve the challenges facing the programmatic market, Infutor’s Digital Solutions link privacy-compliant digital identities with offline attributes for enhanced marketing…

Consumer Identity Management Expert’s New Digital Onboarding, Crosswalk and Personalization Solutions  Consumer identity management expert Infutor launched its Digital Solutions Suite, powered by its new TruthSet Digital Device Graph. Attempting to solve the challenges facing the programmatic market, Infutor’s Digital Solutions link privacy-compliant digital identities with offline attributes for enhanced marketing applications including crosswalk, onboarding and segmentation and personalization strategies. “Today’s…

Tell us about your role and the team/technology you handle at Infutor. I’m currently the Chief Technology Officer and Product Leader for Chicago-based Infutor. We have a great technology team comprised of 65 employees; with the entire development team based in Costa Rica and my IT/infrastructure team here in Chicago. Through my 25+ year career, I’ve seen a lot of technologies from the mainframe to client-server to web and now to serverless and Big Data. Our team strives to tackle the Big Data challenge as our expansive…

High-Performance Female Data, Technology and Marketing Entrepreneur to Drive New Strategic Channel Partnerships Capitalizing on the growing demand for consumer identity and marketing analytics solutions from new channels, Infutor announced the appointment of technology and marketing entrepreneur Zora Senat as Vice President of Strategic Partnerships. Senat will oversee the strategic direction, expansion and management of Infutor’s strategic sales ecosystem and technology partners. Working closely with the company’s product…

Strategic Acquisition Expands Infutor’s Intelligence and Segmentation Capabilities, Enabling Marketers to Use Identities, Attributes and Analytics for Consumer Acquisition, Retention and Optimization Consumer identity management expert Infutor announced that it has acquired Ruf Strategic Solutions, a Kansas City-based marketing intelligence and automation provider. Integrating Ruf’s extensive suite of consumer analytics, featuring thousands of consumer lifestyles and unique audience segments, with Infutor’s real-time…

Adding Digital Identities Improves Quality of Custom First Party Audiences for Social and Programmatic Marketing As social media and digital programmatic strategies evolve with a sometimes competing emphasis on targeting and scale, Infutor, the consumer identity management expert, introduced its ReachSmart Digital ID solution to help marketers target more of the exact consumers they most want to reach. ReachSmart Digital ID adds multiple email addresses (digital identity markers) to consumer identities, helping increase…