Esri, the global leader in location intelligence, announced that it is collaborating with Infutor Data Solutions to improve the geocoding and address matching capability available for Esri’s ArcGIS World Geocoding Service in the US. Users in any industry—especially insurance, telecom, health care, utilities, real estate, and retail—will benefit from the increased precision of geocoding that comes from rooftop locations for addresses and subaddress information for places with multiple units.
Marketing Technology News: OneTrust is “Leading the Market Outright” and Ranked #1 in Market Share for Privacy Software
“We are excited to bring our users the best available coverage and accuracy in address information”
“We are excited to bring our users the best available coverage and accuracy in address information,” said Robert Jensen, Esri’s product manager for geocoding. “Industries that rely heavily on addresses need spatial precision along with frequently updated attribution to make effective decisions. The integration of data from Infutor Data Solutions into ArcGIS gives them the confidence in Esri’s ability to provide the most impactful geocoding and search experience.”
The new rooftop locations for the US became available for users of ArcGIS on June 30. This update benefits users of ArcGIS World Geocoding Service, which is made readily available in ArcGIS Platform as well as ArcGIS Pro, ArcGIS Enterprise, and ArcGIS Online. Users may also access geocoding on their infrastructure with ArcGIS World Geocoder and ArcGIS StreetMap Premium. Geocoding data is populated with business list data, real property data, and much more.
Marketing Technology News: MarTech Interview with Paul Biggs, Director of Product Marketing at Contentful
“We’ve worked with a number of reputable intelligence organizations over the years, but what Esri has accomplished in the GIS space is second to none,” said Kevin Dean, chief operating officer at Infutor Data Solutions. “We look at this as the beginning of a long-term, collaborative partnership.”
Infutor specializes in consumer identity management and identity resolution, and its comprehensive spatial data includes validated, multisourced addresses and hyperprecise geographic coordinates (latitude-longitude), allowing for deep location-based analysis and decision-making. The company is focused on enabling brands to instantly gain access to the most complete and accurate information about consumers, exactly when they need it, to make informed marketing and risk mitigation decisions.