Location intelligence

The challenge of Out of Home has always been to use data effectively when planning their campaigns. With the rapid adoption of Digital Out of Home, technology companies have also developed tools to allow advertisers to treat their OOH campaigns more like performance-driven initiatives rather than long-term branding ones.  Adsquare is solving the challenges of OOH advertising by aggregating spatial data, mobile audience data and movement data and allowing marketers to easily combine these data types for improved campaign…

TAPTAP Digital and Broadsign rolled out a new ad tech integration that opens up Broadsign Reach’s global network of programmatic digital-out-of-home (DOOH) inventory and dynamic creative capabilities to media buyers using the Sonata suite of omnichannel advertising solutions. The move combines the Broadsign Reach Supply Side Platform (SSP) with TAPTAP’s Sonata Demand-Side-Platform (DSP) and Data Management Platform (DMP), delivering a full suite of solutions that connects DOOH to other digital channels and uses data to…

Latest Acquisition Further Enhances AdStir Self-Serve Media Buying Platform with Multi-Touch Attribution Stirista, a data-driven digital marketing solutions provider known for its identity-driven and authoritative data assets, announced today the acquisition of Nikaza, an location-based data measurement and attribution platform. The Nikaza acquisition allows Stirista to further enhance its data-driven self-serve media buying platform, AdStir, by allowing brands and agencies to run omnichannel campaigns and measure their…

Analysis and Visualization of Location Data to Empower Law Enforcement Agencies SS8 Networks, the leader in Lawful Intercept and Monitoring Center platforms, announced it has expanded its real-time data analysis capabilities to include location data. Used by law enforcement agencies, the "Globe" component of their Intellego XT monitoring center provides mapping and timeline visualization of location intelligence for suspects-of-interest. Marketing Technology News: Bidmath Brings First of Its Kind Advertising Technology…

Esri, the global leader in GIS, location intelligence, and mapping technology, announced that the independent research firm Forrester recognized the company in The Forrester New Wave™: Climate Risk Analytics, Q3 2020 Evaluation. The Forrester report notes that Esri "leads the pack with robust data, analytics, and visualization capabilities," and "applies spatial data visualization and advanced data and processing technologies to physical climate risk analysis." The report continues, "Esri provides a large ecosystem of…

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from GreyOrange (E-comerce), Infutor (CRM), Liquid Web (Content management), GoodData (Location data), and Tealium (Customer data platform). GreyOrange Announces Strategic Partnership With E-Commerce Company Rex Brown GreyOrange, a global software and mobile robotics provider that leverages artificial intelligence and machine learning to optimise fulfillment operations for companies…

New Geo-Mapping Capabilities Provide Companies with Location-Based Business Insights GoodData, a leading global analytics company, announced new geo-mapping capabilities to better meet the needs of companies seeking location data analytics to inform strategic decision making. This new set of analytical visualizations, analytics, and modeling techniques results in GoodData providing the most advanced support for geolocation in the analytics industry for market trends evaluation, site selection, asset tracking and…

Esri, the global leader in GIS, location intelligence, and mapping technology, announced that the independent market research firm Forrester recognized the company in The Forrester Wave: Location Intelligence Platforms, Q2 2020 Evaluation. The report acknowledges Esri’s leadership in location intelligence technology and highlights the company’s long-term commitment to the development of a shared global geospatial infrastructure. Marketing Technology News: Getting BIMI-Ready: How DigiCert-Valimail Partnership Enforces VMC/…

The Country’s Ministry of Health Is Tracking Pandemic Cases with New GIS Resources Esri, the global leader in location intelligence, today announced the launch of the first coronavirus disease 2019 (COVID-19) dashboard commissioned by the Kingdom of Saudi Arabia (KSA). Created in cooperation with Esri Saudi Arabia and the country’s Ministry of Health (MoH), the dashboard is now the official source of data for tracking COVID-19 cases throughout the kingdom. It has given government and health officials the ability to…

Nrby, the leading provider of location intelligence platforms that revolutionize how field service, operations, and customer service teams operate, announced today they have entered into an agreement with Power & Tel to market Nrby's products to their diverse set of customers. Service teams are burdened by manual processes tied to time-consuming, analog paper trails for executing general maintenance, solving issues, replacing equipment and updating outdated infrastructure. Power & Tel will introduce their…

New Brand and Strategy Accelerate Leadership in Data Integrity Following Syncsort’s Acquisition of the Pitney Bowes Software and Data Business Precisely, the global leader in data integrity, is being unveiled as the result of Syncsort’s acquisition of the Pitney Bowes software and data business in December. The Precisely brand underpins a world-class business with leading software and data enrichment products, annual revenue in excess of $600m, 2,000 employees, and 12,000 customers in more than 100 countries, including 90…

The former Catalina Executive to provide world-class advisory leadership as InMarket continues aggressive growth trajectory InMarket, the leader in 360 degree consumer intelligence and real-time activation, announced that Todd Morris, former Global President of Catalina Marketing, will join its board of directors. With over 27 years of experience in marketing and advertising, Morris' expertise will guide InMarket as it doubles down on growth in its second decade. Morris currently serves as CEO of Label Insight, the…

New Book Shows How GIS Can Help Experts and Students Work Together to Address the World's Most Urgent Concerns Esri, the global leader in location intelligence, announced the publication of The International Geodesign Collaboration: Changing Geography by Design. The world faces challenges that supersede national and regional boundaries and cannot be solved by a single individual, nation, science, or profession. Marketing Technology News: Voxnest And Its Podcast Platform Spreaker Integrate With Nielsen For Deeper…

UN to Offer Free Access to Smart Mapping Software During Global Pandemic Esri, the global leader in location intelligence, announced that it will partner with the Statistics Division of the United Nations Department of Economic and Social Affairs to offer its mapping and analytics technology for member states to help access and visualize the data needed as they combat the novel coronavirus pandemic. These countries can now use the software and tools that will enable them to be part of a Federated Network of COVID-19 data…

Acquisition Extends Location Intelligence Leader's Powerful Multi-Channel Marketing Solution Set PlaceIQ Inc., the leading data and technology provider that powers critical business and marketing decisions with location data, analytics, and insights, today announced it has acquired FreckleIOT, a business specializing in location data and foot traffic measurement from Freckle, LTD. This strategic acquisition will further accelerate PlaceIQ's growth as the leader in location intelligence. Financial terms for the acquisition…

Small Transit Authorities in the US Can Now Benefit from Easier Access to GIS Software Esri, the global leader in location intelligence, announced an enterprise licensing program to support small public transit authorities in the planning, operations, and monitoring of their transportation systems. Institutional barriers, such as staffing levels and budget constraints, hinder small agencies from realizing the same benefits of using GIS that their larger counterparts have come to know. The goal of the Small Public…

Advanced Geospatial Technology Offered to Global Communities During COVID-19 Crisis Esri, the global leader in mapping and location intelligence, announced they will provide a COVID-19 Response Package for Ministries of Health and Global Outbreak Alert and Response Network (GOARN) partners which will enable these organizations to have access to Esri’s geospatial platform and tools that can be used for reporting and analysis of cases and deaths, public health and response activities at the national level, in addition to…

Rizing Geospatial brings location intelligence experience to the transportation industry and SAP customers Rizing, LLC, a privately held multinational company and leading professional services firm that focuses primarily on SAP technology, announced that their Geospatial Solutions business, Transcend Spatial Solutions, is rebranded as Rizing. Location intelligence extended beyond the transportation industry "Transcend has been instrumental in solving location data challenges in the transportation industry for over…

New data helps state and local agencies, researchers, NGOs and more access and map critical data to aid in COVID-19 emergency response and mitigation efforts UrbanFootprint, the leading location intelligence and urban planning software company, launched new data allowing state and local agencies, researchers and other key stakeholders to identify the communities most vulnerable to COVID-19. Combining the latest information about COVID-19 incidence and spread with UrbanFootprint's existing built-in data and analytics,…

"We believe that publishers have an opportunity to leverage user data in a way that enhances the user experience as long as they are transparent about its use." My Journey in Tech Hi Laetitia. Tell us about your journey into Marketing Technology and how you arrived at HEROW. I've always been passionate about tech. After my graduation from CentralSupelec, a French Graduate School in Engineering, I started working for a Telecom company in France (Orange). While there, I worked on the implementation of their mobile…