Privacy-Compliant, Attribute-Level Data Improves First-Party Data for Data Modeling and 360-Degree Consumer Views
Consumer identity management expert Infutor announced that its data assets are now available through the AWS Data Exchange on Amazon Web Services (AWS). The collaboration makes it easy for marketers and data analysts using AWS to securely find and access Infutor’s privacy-compliant, deterministic third-party identity and attribute data for first party data enhancement.
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“Identity data is the fuel marketers use to develop a 360-degree view of their customers and is an invaluable asset to any data modeling initiative,” said Gary Walter, Chief Executive Officer of Infutor. “Extending our data on AWS is another step toward reducing friction and increasing speed to value for our clients and the larger market.”
A wide range of attribute-level data sets are available including Infutor’s recently released Total Consumer Insights, a multi-sourced, large-scale deterministic dataset rich in predictive signals, as well as auto, property and mobile ad ID data. The AWS-accessible Infutor data is derived from Infutor’s TrueSource™ Identity Graph featuring more than 260 million consumers and 100 million daily updates compiled from deterministic, authoritative and permissible data from numerous privacy and security-compliant sources.
With both anonymized and personally identifiable information (PII) level data available, Infutor is able to connect with more marketers through AWS to streamline fulfillment with commercial fees applied directly to a customer’s AWS invoice.
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