Browsing Tag

data assets

Stirista Launches AdStir – Groundbreaking Self-Serve Data-Driven Media Buying Platform with Transparent Pricing

Access to Premium OTT and CTV Inventory Coupled with Advanced Reporting Gives Brands and Agencies Alternative to Complex, Overpriced and Difficult to Navigate DSPs STIRISTA,​ a data-driven digital marketing solutions provider known for its identity-driven and authoritative data assets, unveiled  its self-serve media buying platform, AdStir. A revolutionary platform, AdStir gives brands and agencies access to premium inventory including Over-The-Top (OTT) and Connected TV (CTV) in addition to online, mobile and display…

Narrative’s Data Streaming Platform Adds TransUnion Marketing Data Assets

Brands and Marketers Gain Seamless Access to TransUnion’s Validated Attributes and Audiences on the Narrative Platform to More Precisely Understand Their Consumers To make it easier to run more targeted and precise marketing campaigns cost-effectively across multiple channels, Narrative, the enterprise data streaming company, announced they are partnering with TransUnion to enable access to TransUnion’s rich consumer attributes and audiences via Narrative’s data streaming platform. “With the tremendous growth in the use of…

STIRISTA Raises $13 Million From Wavecrest Growth Partners to Scale Identity-Driven Marketing Solutions

San Antonio-Based Data, Analytics and Digital Marketing Specialist Receives Significant Investment to Enable Brands to Increase Conversions and Customer Loyalty STIRISTA, a data-driven digital marketing solutions provider known for its identity-driven and authoritative data assets, announced that it has raised $13M in growth equity financing. The financing was led by Boston-based Wavecrest Growth Partners with participation from industry veteran Dennis Ainge, a founding executive of TARGUSinfo and a former executive at…

Experian Offers New At-Risk Audience Segments, Free of Charge, to Essential Organizations to Help Identify Those Most Impacted by COVID-19

Additionally, Experian Will Provide Free Research Insight on Consumer Sentiment During the Outbreak In an effort to help essential organizations, such as government agencies, healthcare providers and non-governmental organizations, provide resources to those most in need during the COVID-19 pandemic, Experian has created At-Risk Audiences, which leverage its data assets to identify groups of individuals that are most likely to be impacted. These new privacy-compliant segments, offered free of charge, are designed to help…

Why Brands Need to Own Their Technology and Data Assets

As the media landscape continually changes and new privacy laws are introduced, understanding and taking action on your brand’s data is more important than ever. But when it comes to making decisions based on the information your brand needs, rarely does all of the information and ROI data you’re looking for arrive on a silver platter. It often shows up segmented, from various MarTech tools and sources and in different formats, making it difficult for brands to streamline and act upon that data and stay ahead of the curve.…

V12 Data Appoints Heather Lockhart as Chief Marketing Officer

Prior to Joining V12 Data, Lockhart Served as Vice President of Marketing of AvidXChange, a Leading Saas-based AP automation provider People-based audience provider, V12 Data, announced the appointment of Heather Lockhart as Chief Marketing Officer. In this role, Lockhart will be responsible for leading brand strategy and the integration of all marketing and communications initiatives. "With over 20 years of experience in building and leading high performing marketing organizations in both B2B…