Collaboration

Marketing is living in a new age of content. We have more channels and formats to fill than ever before. And yet even as our MarTech machines demand more content, some Marketing organizations haven’t updated the process by which the fuel is created. Previously, I wrote about why and how we should address this by improving the creative briefing process for MarTech Series. Today, I want to address the other end – the review and approval process – because even brilliant creative can’t drive leads and awareness if it’s stuck…

New features in the Revegy account planning platform help leading companies drive revenue Revegy, the enterprise account planning platform for revenue optimization, rolled out two new features in its Fall Release: Whitespace+ and Contacts+. Whitespace+ See the optimal path to revenue in key accounts. Revegy reimagines whitespace mapping with its new Whitespace+ package. Whitespace+ aggregates data from across the account plan and summarizes it at a decision-making level. Both qualitative and quantitative…

New Product Dramatically Cuts Brief Drafting Time and Enables Collaboration to Meet Client Needs Faster and with Less Upfront Effort Shutterstock, Inc., a leading global technology company offering a creative platform for high-quality content, tools and services, announced the launch of Smart Brief, a new streamlined and guided experience to improve the quality and speed of the briefing process. With this update, clients spend less time inputting briefs and more time leveraging collaboration tools to quickly obtain…

Latest Enhancements Support Mission of Helping Companies Create Customers for Life   SugarCRM Inc., the company that helps organizations deliver exceptional customer experiences, announced new powerful product features with the Fall ‘19 release, placing an emphasis on self-service, automation and collaboration. These enhancements will result in increased customer satisfaction, lead conversion rates, and cost reductions. Marketing Technology News: Infogroup Names Seasoned Harte Hanks and Epsilon Executives as EVP,…

More than a year after coming into effect, the General Data Protection Regulation (GDPR) has transformed the data landscape and its effects look set to extend into the future, as nations worldwide adopt similar laws. Furthermore, big tech companies are leading the way with assurances of greater privacy for customers, in the form of increased powers to personalize and even opt-out of data collection. In short, privacy regulation is here to stay. On the face of it, this may appear to be a challenge for marketers. Delve a…

As the lines between marketing, advertising, and public relations continue to blur, working alone is no longer an option for most individuals and their departments. Roles and responsibilities are shifting and overlapping at an unprecedented pace, and marketers must adapt to avoid duplication of efforts and make sure everyone is working to their highest potential. The answer to breaking down silos is Collaboration. In fact, a recent survey commissioned by photo editing and graphic design platform, PicMonkey, cites…

ContentArmor and castLabs Will Collaborate on Session-Based Watermarking for OTT Content ContentArmor is a leading forensic watermarking vendor who has announced a collaboration with castLabs, the global pioneer in premium digital video technology. The collaboration highlights the integration between session-based watermarking coupled with castLabs’ video toolkit for IFE (In-Flight) Deployments and OTT content. ContentArmor’s session-based watermarking is used by streaming service providers and studios to battle…

Research shows businesses that invest in creative are 85% more likely to be financially successful.  Consequently, marketing managers are asking creative teams to produce more. But creative teams are already pretty busy.  In fact, more than 40% of in-house creative team’s report working on 1,000 projects or more each year.  That’s 3.8 projects per day – assuming 260 or so working days in a given year (and discounting PTO). Sometimes these projects require extra creative handling too.  For example, while 62%…