consumer identity management

Saviynt, a leading cloud-built identity governance platform, announced new and expanded integration with Microsoft Azure Active Directory (Azure AD) to provide additional advanced governance scenarios for enterprise customers. The new integration with Azure AD brings additional identity governance capabilities for Microsoft 365 and Azure IaaS using the Saviynt Cloud PAM solution. It also has extended identity governance to Azure AD B2C customers by providing compliance for Azure AD B2C with scoped and delegated…

Consumer identity management expert Infutor announced that Click Laboratory, a digital marketing agency, has integrated its on-demand identity resolution solution ID Max with Click Laboratory data marketing platform Lumentis.io. Tapping into Infutor’s robust identity completion and enhancement data on-demand with Lumentis, Click Laboratory was able to increase a mid-market e-commerce brand’s paid media campaign Return on Ad Spend (ROAS) by 8.7 with a yield of 2.5 times in multichannel return from direct mail. Marketing…

Infutor’s Enhanced Audience Data Gives Marketers More Insights to Better Segment and Target Customers Consumer identity management expert Infutor announced that Vibes, a mobile marketing leader, has partnered with Infutor to help brands enhance their audience data and market segmentation for optimizing mobile engagement. Vibes' Customer Data Intelligence solution enables brands seamless access to Infutor's ID Max solution to enhance consumer data by matching customer profiles and improving segmentation and audience…

Adding Digital Identities Improves Quality of Custom First Party Audiences for Social and Programmatic Marketing As social media and digital programmatic strategies evolve with a sometimes competing emphasis on targeting and scale, Infutor, the consumer identity management expert, introduced its ReachSmart Digital ID solution to help marketers target more of the exact consumers they most want to reach. ReachSmart Digital ID adds multiple email addresses (digital identity markers) to consumer identities, helping increase…