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V12 Consumer Data Ranks Highest in Performance Across Key Attribute Categories by Truthset

V12 scores 1st or 2nd in 6 of 8 core consumer data attributes V12, a leading provider of consumer and purchase intent insight, announced that it was ranked highest among consumer data vendors for gender and combined attributes of age and gender, by data intelligence company Truthset, in their initial release completed in May 2020. Founded by veterans from Nielsen, Salesforce, LiveRamp, and Procter & Gamble, Truthset helps all stakeholders in the marketing ecosystem measure the accuracy of consumer data to improve the…