Stirista Data Quality Achieves High Bar of Success in Truthset Q2 2021 Data Quality Truthscore™ Report
All Stirista Age-related, Gender, Household Income, Renter and Auto Segments Outperform for Data Accuracy
Stirista, the leader in data-driven SaaS marketing solutions, today announced that its consumer demographic data tied to its OMNA identity graph ranked among the highest scorers in several categories in Truthset’s Q2 2021 Data Quality Truthscore Report.
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“As we saw in our recently released agency report, data quality is now a business imperative but can be incredibly difficult to achieve as data can be outdated in an instant,” said Blaine Britten, Vice President of Data Solutions, Stirista. “Our clients have come to rely on our real-time data assets, and we are honored to have them validated among our peers in Truthset’s independent assessment.”
Stirista’s data was scored by Truthset against a cohort of other leading data providers, and achieved top ranks across multiple categories in the latest analysis including:
- Age – Stirista over-indexed in age overall as well as in all age categories.
- Household Income, Renter and Single Segments – Critical attributes for most marketers, Stirista over indexed in these categories.
- Auto – Stirista excels compared to the competition in accurately identifying overall car ownership, as well as luxury and standard car ownership and ranks first in car manufacturer segment.
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Truthset, the first company to measure the accuracy of record-level consumer data, scores datasets across critical demographic attributes and their quarterly assessments are independent, agnostic and transparent. Truthset’s scoring can be used by marketers to analyze and improve targeting data, and measure their campaigns, before, during and after activation.
“Providers like Stirista, who understand how valuable transparency and verification are to the data marketplace, are key partners in our efforts to revolutionize data quality. Stirista’s commitment to accurate data is a tribute to the quality of their offering,” said Scott McKinley, CEO of Truthset. “We introduce newly scored attributes each quarter, and we are thrilled to see Stirista’s success for the car manufacturer segment, just released for the first time in Q2 2021. This is great news for auto advertisers looking to put their ads in front of the right audiences and increase ROI.”
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