Stirista

Partnership Gives Marketers Access to Stirista’s Unique B2B Dataset of More Than 30 Million Professionals and More Than 22 Million Businesses via Narrative’s Data Streaming Platform To help marketers better identify and reach B2B customers, Narrative, the enterprise data streaming company, announced they have integrated the industry leading identity-driven mapping, segmentation and authoritative B2B data assets of Stirista into the Narrative data streaming platform. “Business contact data is more important than ever as…

Latest Acquisition Further Enhances AdStir Self-Serve Media Buying Platform with Multi-Touch Attribution Stirista, a data-driven digital marketing solutions provider known for its identity-driven and authoritative data assets, announced today the acquisition of Nikaza, an location-based data measurement and attribution platform. The Nikaza acquisition allows Stirista to further enhance its data-driven self-serve media buying platform, AdStir, by allowing brands and agencies to run omnichannel campaigns and measure their…

Access to Premium OTT and CTV Inventory Coupled with Advanced Reporting Gives Brands and Agencies Alternative to Complex, Overpriced and Difficult to Navigate DSPs STIRISTA,​ a data-driven digital marketing solutions provider known for its identity-driven and authoritative data assets, unveiled  its self-serve media buying platform, AdStir. A revolutionary platform, AdStir gives brands and agencies access to premium inventory including Over-The-Top (OTT) and Connected TV (CTV) in addition to online, mobile and display…

San Antonio-Based Data, Analytics and Digital Marketing Specialist Receives Significant Investment to Enable Brands to Increase Conversions and Customer Loyalty STIRISTA, a data-driven digital marketing solutions provider known for its identity-driven and authoritative data assets, announced that it has raised $13M in growth equity financing. The financing was led by Boston-based Wavecrest Growth Partners with participation from industry veteran Dennis Ainge, a founding executive of TARGUSinfo and a former executive at…

"The line between B2B and B2C personas is getting increasingly blurry, especially as more professionals use their personal devices in some capacity for work." Tell us about your role and journey in starting Stirista? What opportunity did you see in Data Marketing? My wife, Candice, and I started Stirista in 2010 from our apartment with the goal of offering marketers the data they needed to run more sophisticated multicultural marketing campaigns. Marketing data hadn’t caught up with America’s changing demographic makeup,…

General Data Protection Regulation (GDPR) laws went into effect across Europe in May, 2018. Put into place by the European Union, GDPR is a complex set of rules that have reshaped data and identity protection for consumers across Europe. One year into the age of GDPR, some businesses, especially those outside of Europe, may still find themselves confused about the legislation and how similar regulations might affect advertising if comparable laws make their way to the U.S. Even if similar regulations take years to come…

Visitor ID Graph Gives Website Owners Access to Previously Unobtainable Opted-In Visitor Data Stirista, the San Antonio based digital marketing agency, announced the launch of Visitor ID Graph. Visitor ID Graph, is a first of its kind omnichannel solution which empowers any company with a web presence unfettered access to its visitor data at a granularity previously unobtainable from anonymized data. Using Stirista’s database of over 250 million clean, up-to-date, and triple verified data points, Visitor ID Graph is…

Tivo, IRI, American Student Among Data Leaders to Join Innovative New Platform PushSpring, the fastest growing data buying platform, announced that 20 data providers have joined PushSpring’s Audience Marketplace, providing a seamless audience creation and activation experience for data buyers. PushSpring’s platform launched in Q2 and democratized data buying with a streamlined UI, visual audience discovery experience, and intuitive audience creation tools. This solution revolutionizes the data buying experience…