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TiVo

TiVo Adds New Content Partners to Expand Its Video Network TiVo+

TiVo+ Increases Its Number of Streaming Channels to 49, Expanding Its Customer Offering Within the Discovery Experience Familiar to Millions TiVo, the company that brings entertainment together, announced a collection of new content partners for its video network, TiVo+. An additional 23 new channels to join the current lineup of 26 free streaming channels currently available on TiVo+. Available exclusively to TiVo customers, TiVo+ delivers free live streaming channels and thousands of movies and TV shows to viewers in an…

RCN, Grande, Wave Launch Amazon Prime Video App on TiVo Set-Top Box Platform for Seamless Streaming Entertainment

Millions of households can access Amazon Originals via the Prime Video app on the TiVo Platform RCN, Grande and Wave, leading providers of high-speed internet, digital TV and phone services across the U.S., announced the availability of the Amazon Prime Video app through the company’s TiVo set-top boxes. Pay-TV subscribers with an Amazon Prime membership can stream content via the Prime Video app on their TiVo devices. This service enhancement adds to RCN, Grande and Wave’s already robust catalogue of streaming…

VideoAmp Extends TV Viewership Panel to Fuel Its Smart TV & Set-Top Box Data Commingling Strategy via Partnership with TiVo

Industry Leading Cross-Screen Audience Panel Now Reaches 25 Million Devices in 19 Million U.S. Households To further advance its practice of commingling TV viewership data from Smart TVs (ACR) with the same from cable and satellite set-top boxes, VideoAmp is partnering with TiVo. The expanded data set extends VideoAmp’s TV Viewership data pool to cover 25 million devices in 19 million U.S. households and gives marketers and media owners sophisticated cross-screen media planning, measurement, and optimization capabilities,…

TiVo Chooses SpotX for Monetization of Ad-Supported CTV Inventory on TiVo+ and Beyond

TiVo, the company that brings entertainment together to make it easy for consumers to find, watch, and enjoy, today announced a new partnership with SpotX, the leading global video advertising and monetization platform, to power the monetization of TiVo+ and TiVo's connected TV (CTV) inventory across its entire footprint. As TiVo's first-to-market supply-side platform (SSP), SpotX will help programmatically manage, sell, and optimize TiVo's video ad inventory for maximum returns. SpotX's demand facilitation services will…

TiVo Names Dave Shull as President and CEO and Provides Improved Business Outlook

Dave Shull Brings Significant Operational and Industry Experience to Implement Previously Announced Strategic Direction Raghu Rau To Assume Role of Vice Chair of the BoardCompany Expecting Solid Second Quarter Financial Results and Raises Fiscal 2019 Expectations TiVo Corporation, a global leader in entertainment technology and audience insights, announced that its Board of Directors unanimously elected Dave Shull to the position of president and CEO and a member of the Board of Directors, effective May 31, 2019. Interim…

Neustar Integrates TiVo TV Viewership Data into Multi-Touch Attribution Models

Partnership Inked to Provide Brands with Household Level TV Measurement Analysis Neustar, Inc., a trusted, neutral provider of real-time information services and the leader in trusted customer identity and marketing analytics solutions for Fortune 500 brands, and TiVo Corporation, a global leader in entertainment technology and audience insights, announced that TiVo’s TV viewership data, which reaches across all 210 national designated market areas (DMAs) and millions of households, will now be available in the Neustar…

TiVo Launches CubiTV for Android TV

New Service Simplifies the Android TV Journey for Operators and Enables Them to Deliver Hybrid Television Entertainment to Subscribers TiVo Corporation, a global leader in entertainment technology and audience insights, announced the launch of TiVo’s CubiTV for Android TV. CubiTV for Android TV is a modular, cost-effective, easy to deploy, pre-integrated solution that enables operators to seamlessly begin their journey with Android TV Operator Tier and leverage the ecosystem benefits. TiVo will publicly demonstrate CubiTV…

TiVo Announces Metadata Deal With Sky Mexico

New License Deal Underscores Tivo’s Strong Presence and Commitment in Latin America TiVo Corporation, a global leader in entertainment technology and audience insights, announced that Sky Mexico, a leading provider of subscription television services in Mexico, Central America and the Dominican Republic, has signed a new metadata deal to use TiVo as the primary metadata provider for its next-generation platform. “Our deal with Sky Mexico underscores TiVo’s commitment to the Latin American region, and Mexico in…

TVSquared Partners with TiVo for Deterministic Attribution

Partnership Adds Deterministic Data to the ADvantage Platform for the Most Sophisticated TV Attribution Available TVSquared, the worldwide leader in TV attribution, has partnered with TiVo to bring deterministic TV viewership data to its ADvantage platform. Incorporating TiVo’s television viewership data within the analytics platform allows TVSquared customers to tie TV-driven response and conversions directly to the household level. TVSquared ADvantage measures the immediate and longer-term impact of TV spots,…

PushSpring Expands Audience Marketplace With 20 New Data Providers

Tivo, IRI, American Student Among Data Leaders to Join Innovative New Platform PushSpring, the fastest growing data buying platform, announced that 20 data providers have joined PushSpring’s Audience Marketplace, providing a seamless audience creation and activation experience for data buyers. PushSpring’s platform launched in Q2 and democratized data buying with a streamlined UI, visual audience discovery experience, and intuitive audience creation tools. This solution revolutionizes the data buying experience…

TechBytes with John Whitmore, Head of Data Strategy, TiVo

John Whitmore Head of Data, TiVo Appointment viewing has now caught the advertiser's fancy. Addressing TV viewership with programmatic advertising is the new trend. We spoke to John Whitmore, Head of Data at TiVo, to understand the nuances of this trend. Tell us about your role at TiVo and the team/technology you handle. I manage the data strategy and products that TiVo builds from its anonymized raw, set-top box TV Viewership Data, as well as the team and partnerships that monetize these TV data products in the…

Parks Associates: More Than 85% of Millennials Subscribe to at Least One OTT Video Service

Parks Associates' OTT Video Tracker Identifies Consumer Adoption of Multiple OTT Service Subscriptions as Key to Future Growth New video research from Parks Associates finds more than 85% of Millennials in US broadband households subscribe to at least one OTT video service. This research comes from Parks Associates' OTT Video Market Tracker, which includes an exhaustive analysis of market trends and profiles of OTT video service providers in the US and Canada, such as Netflix, HBO, YouTube, and Amazon. The Tracker…

TechBytes with Walt Horstman, SVP Advanced Media & Advertising, TiVo

Walt Horstman SVP, Advanced Media & Advertising, TiVo In 2018, would you be still paying for TV advertising over digital? Well, it's never been more competitive in the ad industry where we see programmatic advertising technologies impacting traditional TV media buying behaviors with measurable metrics on hand. To understand the current State of TV Advertising ecosystem in 2018, we spoke to Walt Horstman, SVP Advanced Media & Advertising, TiVo. Tell us about your role at TiVo and the team/technology…

TiVo and Tru Optik Ink New Deal to Make Linear TV Viewership Data Available for OTT Targeting

Linear TV Data Across 210 National DMAs and More Than 2 Million Households Now Available Through Tru Optik's OTT Marketing Cloud TiVo Corporation, a global leader in entertainment technology,  announced a newly inked deal with Tru Optik, the audience intelligence and data-management platform built for over-the-top (OTT) television, that will now extend TiVo’s deterministic, linear TV viewership data to the brands, agencies, and publishers that leverage Tru Optik to build audience-based campaigns across OTT…

Now, You Have LiveRamp IdentityLink for TV

LiveRamp IdentityLink for Television Is Aimed at Transforming The World's Largest Marketing Medium; Brands, Agencies, Programmers, and Technology Platforms Can Now Execute People-Based Marketing at Scale in $224 Billion Television Industry LiveRamp, a leading provider of Omnichannel Identity Resolution and a MarTech RADAR 150 Company, announced the extension of its IdentityLink™ platform to television. For the first time, brands, agencies, programmers and technology platforms will be able to execute people-based TV media…