Browsing Tag

TiVo

Viant Licenses TiVo’s TV Viewership Data to Expand TV Targeting & Measurement Capabilities

Viant Technology Inc., a leading people-based advertising software company, announced that Viant has entered into a license agreement with TiVo, the company that brings entertainment together and a wholly-owned subsidiary of Xperi Holding Corporation  integrating TiVo’s linear TV viewership data feed into Adelphic® advertising software. The real-time television tune-in and ad exposure data feed will enable improved audience activation, measurement, and attribution for millions of households across the US. Marketing…

Vodafone and TiVo Launch Sponsored Discovery in Spain

TiVo, the company that brings entertainment together and a wholly-owned subsidiary of Xperi Holding Corporation ,announced that Vodafone España has enabled TiVo’s Sponsored Discovery product across the Vodafone TV (VTV) platform in Spain, giving content owners a new way to promote content on the platform. Marketing Technology News: Elastic and Confluent Partner to Develop Enhanced Experience for Kafka and Elasticsearch Users Sponsored Discovery is TiVo’s targeted advertising solution that dynamically places content…

BDEX Partners with TiVo to Offer Advertisers Unprecedented Access to Scalable TV Audiences Nationwide

BDEX announces relationship with TiVo to expand audience reach while protecting consumer privacy BDEX, the first and largest consumer data exchange in the United States, today announced its partnership with TiVo®, the company that brings entertainment together and a wholly-owned subsidiary of Xperi Holding Corporation (NASDAQ: XPER). This joint data collaboration will allow BDEX to bring its data solutions to a wider pool of advertisers, and enable TiVo to expand its reach, giving advertisers unprecedented…

Vodafone Extends Licensing Agreement with TiVo to Transform TV Viewing for Customers

Agreements provide broad access to TiVo products and IP portfolios TiVo, the company that brings entertainment together and a wholly-owned subsidiary of Xperi Holding Corporation, announced that it has renewed its long-term commitment to Vodafone, a leading telecommunications company in Europe and Africa; signing new multi-year agreements, providing access to its products and a license to its patent portfolios. “With this extension of TiVo's services, Vodafone is maintaining its service offerings and keeping audiences…

Samba TV Adds TiVo to Partner Ecosystem as Part of Continued Investment in Broadening Reach, Representation, and Understanding of TV…

Samba TV, the global leader in television data and omniscreen measurement, announced that it has partnered with TiVo, the company that brings entertainment together and a wholly-owned subsidiary of Xperi Holding Corporation, as part of its continued investment in broadening reach and representation of its dataset across millions of households globally. The integrated dataset can now precisely measure the impact of live and time-shifting linear TV usage on reach, frequency, and ad effectiveness. This partnership with TiVo…

Ribbon Appoints Sean Matthews as Executive Vice President, Corporate Development and Strategy

Ribbon Communications Inc., a global provider of real-time communications software and packet and optical transport solutions to service providers, enterprises, and critical infrastructure sectors, announced the appointment of Sean Matthews as Executive Vice President of Corporate Development and Strategy, reporting directly to Chief Executive Officer, Bruce McClelland. In his new role, Matthews will be responsible for leading Ribbon's business development and strategy efforts. Marketing Technology News: Captiv8 &…

TiVo Introduces Deep Discovery

TiVo, the company that brings entertainment together and a wholly-owned subsidiary of Xperi Holding Corporation, announced Deep Discovery, a new API based metadata solution. Elisa, a Finnish market leader in telecommunications and digital services, has signed a multiyear extension and expansion of its agreement with TiVo which will include deploying Deep Discovery to help the customers of its video service, Elisa Viihde, find more programming and movies they’ll love. "In a content landscape with more options than ever,…

Foxtel Selects TiVo’s Personalized Content Discovery, Conversation Service to Power Voice Search

TiVo Powers Leading Australian Subscription TV Operator’s Services with Intelligent Voice Search Innovation TiVo, the company that brings entertainment together and a wholly-owned subsidiary of Xperi Holding Corporation announced that Foxtel, Australia’s leading subscription-TV platform, has chosen TiVo to deliver its voice search innovation for subscribers in Australia. TiVo is providing Foxtel with a natural language, voice-based search solution, making it quicker and easier for Foxtel customers to find the content they…

Loop Media, Inc. Announces Partnership With TiVo to Add 18 New Music Video Channels to the TiVo+ Content Network

Loop Media, Inc., an innovative streaming media company focused exclusively on premium short-form video  announced a partnership with TiVo™ to deliver 18 of Loop Media’s music video channels to the TiVo+ content network. With the newly added Loop Media music channels, TiVo customers will have access to a huge selection of Loop Media’s music video library on TiVo+, where customers can discover what music is trending by moods, genres and popularity. TiVo’s content network, TiVo+, delivers over 70 free streaming channels and…

CommScope and TiVo Extend and Expand IP Relationship

Multiyear Deal Licenses Patents for CommScope Products, Including ARRIS Set-top Platforms TiVo, a wholly owned subsidiary of Xperi Holding Corporation, and CommScope, announced a multiyear extension and expansion of agreements for TiVo’s media-related patent portfolios. This represents an ongoing collaboration between CommScope and TiVo to offer global service providers a variety of platform options to deliver best-of-breed video delivery experiences and OTT services to subscribers. Marketing Technology News: Globo…

TiVo Adds New Content Partners to Expand Its Video Network TiVo+

TiVo+ Increases Its Number of Streaming Channels to 49, Expanding Its Customer Offering Within the Discovery Experience Familiar to Millions TiVo, the company that brings entertainment together, announced a collection of new content partners for its video network, TiVo+. An additional 23 new channels to join the current lineup of 26 free streaming channels currently available on TiVo+. Available exclusively to TiVo customers, TiVo+ delivers free live streaming channels and thousands of movies and TV shows to viewers in an…

RCN, Grande, Wave Launch Amazon Prime Video App on TiVo Set-Top Box Platform for Seamless Streaming Entertainment

Millions of households can access Amazon Originals via the Prime Video app on the TiVo Platform RCN, Grande and Wave, leading providers of high-speed internet, digital TV and phone services across the U.S., announced the availability of the Amazon Prime Video app through the company’s TiVo set-top boxes. Pay-TV subscribers with an Amazon Prime membership can stream content via the Prime Video app on their TiVo devices. This service enhancement adds to RCN, Grande and Wave’s already robust catalogue of streaming…

VideoAmp Extends TV Viewership Panel to Fuel Its Smart TV & Set-Top Box Data Commingling Strategy via Partnership with TiVo

Industry Leading Cross-Screen Audience Panel Now Reaches 25 Million Devices in 19 Million U.S. Households To further advance its practice of commingling TV viewership data from Smart TVs (ACR) with the same from cable and satellite set-top boxes, VideoAmp is partnering with TiVo. The expanded data set extends VideoAmp’s TV Viewership data pool to cover 25 million devices in 19 million U.S. households and gives marketers and media owners sophisticated cross-screen media planning, measurement, and optimization capabilities,…

TiVo Chooses SpotX for Monetization of Ad-Supported CTV Inventory on TiVo+ and Beyond

TiVo, the company that brings entertainment together to make it easy for consumers to find, watch, and enjoy, today announced a new partnership with SpotX, the leading global video advertising and monetization platform, to power the monetization of TiVo+ and TiVo's connected TV (CTV) inventory across its entire footprint. As TiVo's first-to-market supply-side platform (SSP), SpotX will help programmatically manage, sell, and optimize TiVo's video ad inventory for maximum returns. SpotX's demand facilitation services will…

TiVo Names Dave Shull as President and CEO and Provides Improved Business Outlook

Dave Shull Brings Significant Operational and Industry Experience to Implement Previously Announced Strategic Direction Raghu Rau To Assume Role of Vice Chair of the BoardCompany Expecting Solid Second Quarter Financial Results and Raises Fiscal 2019 Expectations TiVo Corporation, a global leader in entertainment technology and audience insights, announced that its Board of Directors unanimously elected Dave Shull to the position of president and CEO and a member of the Board of Directors, effective May 31, 2019. Interim…

Neustar Integrates TiVo TV Viewership Data into Multi-Touch Attribution Models

Partnership Inked to Provide Brands with Household Level TV Measurement Analysis Neustar, Inc., a trusted, neutral provider of real-time information services and the leader in trusted customer identity and marketing analytics solutions for Fortune 500 brands, and TiVo Corporation, a global leader in entertainment technology and audience insights, announced that TiVo’s TV viewership data, which reaches across all 210 national designated market areas (DMAs) and millions of households, will now be available in the Neustar…

TiVo Launches CubiTV for Android TV

New Service Simplifies the Android TV Journey for Operators and Enables Them to Deliver Hybrid Television Entertainment to Subscribers TiVo Corporation, a global leader in entertainment technology and audience insights, announced the launch of TiVo’s CubiTV for Android TV. CubiTV for Android TV is a modular, cost-effective, easy to deploy, pre-integrated solution that enables operators to seamlessly begin their journey with Android TV Operator Tier and leverage the ecosystem benefits. TiVo will publicly demonstrate CubiTV…

TiVo Announces Metadata Deal With Sky Mexico

New License Deal Underscores Tivo’s Strong Presence and Commitment in Latin America TiVo Corporation, a global leader in entertainment technology and audience insights, announced that Sky Mexico, a leading provider of subscription television services in Mexico, Central America and the Dominican Republic, has signed a new metadata deal to use TiVo as the primary metadata provider for its next-generation platform. “Our deal with Sky Mexico underscores TiVo’s commitment to the Latin American region, and Mexico in…

TVSquared Partners with TiVo for Deterministic Attribution

Partnership Adds Deterministic Data to the ADvantage Platform for the Most Sophisticated TV Attribution Available TVSquared, the worldwide leader in TV attribution, has partnered with TiVo to bring deterministic TV viewership data to its ADvantage platform. Incorporating TiVo’s television viewership data within the analytics platform allows TVSquared customers to tie TV-driven response and conversions directly to the household level. TVSquared ADvantage measures the immediate and longer-term impact of TV spots,…

PushSpring Expands Audience Marketplace With 20 New Data Providers

Tivo, IRI, American Student Among Data Leaders to Join Innovative New Platform PushSpring, the fastest growing data buying platform, announced that 20 data providers have joined PushSpring’s Audience Marketplace, providing a seamless audience creation and activation experience for data buyers. PushSpring’s platform launched in Q2 and democratized data buying with a streamlined UI, visual audience discovery experience, and intuitive audience creation tools. This solution revolutionizes the data buying experience…