Amplience Dynamic Content Unveiled to Further Refine CMS for Retail

Sudipto Ghosh

May 8, 2018

Amplience Dynamic Content Is a Content Production, Management and Delivery Tool That Allows Retailers to Deliver Deeply Engaging and Targeted Shopping Experiences

Amplience, the platform for retail engagement, announces the release of Dynamic Content, the next iteration of the company’s CMS for retail. Launched at this year’s Retail Engagement Summits in London and New York, Amplience Dynamic Content is a content production, management and delivery tool that allows retailers to deliver deeply engaging and targeted shopping experiences, across all channels and at any scale.

Amplience Dynamic Content Offers Instant Quick Preview on Every Content for Better Context and Personalization

Uniquely, content marketers, planners, and creatives can also now visualize how content will appear on any channel, without leaving their delivery platform. Amplience Dynamic Content features the ability to instantly preview how content will appear on the desktop, mobile or app.

Uniquely, Amplience Dynamic Content facilitates the planning, scheduling, and delivery of content across the web, app, and store channels from inside one platform, handing control to creative teams while simultaneously optimizing the content production process.

James Brooke, CEO of Amplience, said, “The Amplience team is 100% focussed on the future of retail, and Dynamic Content is born of an unrivaled understanding of the challenges facing retailers around shopper engagement, content production, and omnichannel delivery. Every feature of Amplience Dynamic Content has been developed as a result of listening to our customers, carrying out detailed diagnostics, and working out how best to empower content teams.”

Savvy Features for Content Management Teams to Better Handle and Plan Content Creatives

Dynamic Content features a calendar interface which allows teams to plan and schedule campaign content directly from inside the software, effectively bringing together the work of content planners and creatives. The calendar allows users to scrub through time, drill into dates and events and preview content at any moment, past, future, and present.

Unlike existing Web CMS solutions, Amplience Dynamic Content is built API first and is ‘headless’ in the sense that content is managed separately from content presentation. This separation enables content teams to work directly on building core content sets without having to simultaneously solve for all of the presentational contexts.

As a result, content produced using Amplience Dynamic Content is rendered on-demand in whatever format is required, at request time, enabling a Create Once, Publish Everywhere (COPE) workflow that delivers a consistent shopping experience at every customer touchpoint.

James continues “Content now needs to be at the very core of retail strategy, and no other software vendor is able to provide the content and asset management capabilities, in the cloud, that branded manufacturers and retailers now need to successfully engage with their customers.”

Amplience Dynamic Content Facilitates the Creation of Rich Content with Highly Effective Optimization

James added, “Retailers are waking up to a new era, one in which the customer is entirely in control. This demands new content strategies designed to deepen shopper engagement using rich storytelling and contextual messaging. Shoppers are now mobile, they spend less time on the high street and more hours online. They engage with brands on social media, and apps via their phones, and increasingly using voice. Brands now need to fight to be part of their customers experiences. This requires revisiting content strategy, and adopting tools which facilitate the creation of rich, timely, and contextual shopping experiences.”

The speedy adoption of Dynamic Content also signals fundamental changes in content production processes, as retailers elect for more agile tools and processes.

Retailers are finally beginning to acknowledge that their current content production processes, featuring outdated tools, siloed content, and disjointed teams, are inefficient and no longer fit for purpose.

Because Dynamic Content allows for the creation, optimization and scheduling of content from inside one single platform, wasteful tasks and complicated hand-offs are significantly reduced. The result is a more optimized and efficient process, further enabling teams to deliver the volume and variety of content now required to meet today’s retail engagement challenge. This means the delivery of more time-sensitive promotions into key channels and driving engagement and conversion through persuasive content and rich storytelling.

James summarizes, “Retailers must now place their customers at the very heart of their content strategy, optimize their processes and leverage the latest technologies designed to engage shoppers in this mobile-first world. Dynamic Content allows retailers to do what they do best – it gives them the freedom to create, and the power to persuade, across all platforms, and at any scale.”

Currently, Amplience is dedicated to integrating content with commerce to help retailers deliver rich shopping experiences and boost customer engagement.