Widen and Shutterstock Launch Integration to Streamline Content Workflows

Integration transfers Shutterstock assets into the Widen Collective® including essential metadata, licensing information, and usage rights

Widen, a maker of digital asset management (DAM) and product information management (PIM) software, and Shutterstock, Inc., a leading global creative platform offering full-service solutions, high-quality content, and tools for brands, businesses, and media companies, today launched an integration that automatically syncs assets between their platforms. Content professionals can now curate assets in Shutterstock and sync them to the Widen Collective with metadata, licensing information, and usage rights included.

Marketing Technology News: CLG And Logitech G Announce Marketing Partnership

The Widen-Shutterstock integration offers a solution for marketing teams that struggle to share brand-approved images with collaborators. Typically, marketers browse and download content online and then upload it to a DAM platform. This time-consuming process must be repeated as files are updated with new keywords and usage rights. Errors can result in redundant licensing expenses, driving collaborators to use images from other databases instead of approved assets in their DAM system.

Widen and Shutterstock have joined forces to solve these problems for shared customers. Through the integration, users can curate on-brand images in Shutterstock and transfer them to the Widen Collective automatically. When Widen users want to purchase a curated image, they simply paste a grab-and-go URL into their browser to obtain the license from Shutterstock. The integration maps and embeds license information into each asset, including the subscription ID, usage terms, and custom information entered upon purchase.

Marketing Technology News: MarTech Interview with Eric Theobald, SVP of Products and Engineering at CareerBuilder

This enhanced workflow delivers significant benefits to Widen and Shutterstock’s shared customers, including the ability to:

1. Decentralize content workflows. Enable content creators and users to access brand-approved imagery, from any work location and web device, on a self-service basis.
2. Reduce content costs. Reduce image storage costs and licensing expenses by preventing duplication and ensuring that purchased assets are used.
3. Increase agility and speed to market. Eliminate the manual steps and bottlenecks that prevent teams from seizing opportunities or launching campaigns and products on time.

“Together, Shutterstock and Widen provide an elegant solution to the widespread content challenges marketers face today,” said Alex Reynolds, VP of Platform Solutions at Shutterstock. “We’re thrilled to partner with a leading DAM provider that can help our shared customers improve their workflows, manage costs, and deploy high-quality imagery from Shutterstock.”

“After we discovered how many clients were using the Widen Collective and Shutterstock in tandem, this integration became a no-brainer,” said Jamie Liechty, Partner Manager at Widen. “More than 30 of our shared enterprise clients are already interested in using this integration because the value is so clear. Shutterstock is an excellent resource and partner for the Widen community.”

Marketing Technology News: Craftsman+ Launches Interactive Ad Builder To Meet Rising Demand For Self-Serve Ad Creative