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Widen

Widen Names Deanna Ballew its First Chief Innovation Officer

Widen, a maker of digital asset management (DAM) and product information management (PIM) software, announced that Deanna Ballew, formerly VP of Product Development at Widen, has been named Chief Innovation Officer (CINO). In her new role, Ballew will lead Widen’s efforts to identify emerging businesses, conduct R&D on new technologies, and develop a long-term innovation strategy. “Deanna’s talent as a technologist, strategist, and mentor has transformed Widen over the past 16 years. More than a dozen of our leaders…

Widen and Productsup Partner to Help Customers Launch Products on 1,500+ E-commerce Channels

With Widen’s DAM+PIM solution and Productsup’s e-commerce syndication technology, brands have a complete toolset for assembling product content and going to market Widen, a provider of enterprise digital asset management (DAM) software, and Productsup, a leader in e-commerce data integration, today announced a partnership to help their mutual customers compete more effectively in e-commerce. The companies will integrate to help their users compile product data and content in the Widen Collective® and then launch products…

Widen Launches Product Information Management (PIM) Solution

Combined with digital asset management (DAM), PIM centralises product data, keeps information accurate, and speeds up product launches across multiple channels Widen has launched a PIM solution that enables brands to assemble and distribute marketing copy, specs, and assets with the Widen Collective. The PIM software joins Widen’s flagship DAM solution, offering a unified toolset for managing product data across multiple channels, addressing the risk of inaccuracies from disparate teams. The combined DAM+PIM platform will…

Widen Rolls Out Design Services for Digital Asset Management Customers

Widen design services elevates digital asset management (DAM) sites with beautiful design that enhances user experience and drives adoption Widen, a provider of digital asset management (DAM) software, launched design services, a new offering that focuses on creating inviting, compelling designs for customer DAM sites. Widen is the first DAM vendor to assemble a design team that can help optimize site functionality and create on-brand assets for customers. In doing so, Widen design services helps improve user experience and…

Widen and TINT Launch Integration for Sourcing and Repurposing User-Generated Content

Integration Enables Marketing Teams to Ingest User-Generated Content from Tint into the Widen Collective with Metadata and Image Rights Widen, a leading provider of digital asset management (DAM) software, launched an integration with the social display platform TINT. Mutual customers can now ingest user-generated content (UGC) from social media via TINT directly into the Widen Collective with all the metadata, including image rights. The integration enables brands to easily repurpose UGC for marketing initiatives at…

Interview with Todd Owens, CEO, Azuqua

"Marketers have at their disposal an increasing set of tools and technologies that will help to crunch the numbers, but data is usually the bottleneck."Tell us about your role at Azuqua and how you got here? What made you join a martech company? I am Azuqua’s CEO. I started earlier this year and joined a great team that had already built the most powerful cloud integration and automation platform on the market. Azuqua counts some of the world’s leading companies such as Netflix, Airbnb, Proctor & Gamble, HubSpot and…

New Azuqua Connect Partner Program Helps SaaS Companies Quickly Deliver Powerful App Integrations

Own Your Customer’s Integration Experience and Accelerate the Time It Takes to Design, Build and Deploy Tailored Application Workflows Azuqua, a leader in cloud-based business automation, announced the Azuqua Connect Partner Program, which is designed to deliver powerful app integration capabilities to SaaS companies and their customers. SaaS vendors and their services partners can now easily tap into the power of the Azuqua platform to streamline integration, orchestration and automation of key business applications…

Widen 2018 Connectivity Report Finds AI Key to Modern Marketing Organizations

Widen 2018 Connectivity Report Finds That Marketers Are Making Far-Reaching Decisions About Artificial Intelligence with Limited Understanding of the Technology  Widen, a leading global provider of Digital Asset Management (DAM) software, has released its second annual Connectivity Report. The Widen 2018 Connectivity Report explores how modern marketing organizations balance the power of technology with the familiarity of the human touch, and the role of connectivity in marketing operations, strategy, and business…

Digital Asset Management Company, Widen, Celebrates 70 Years in Business 

Family-Owned Widen Has Reinvented Itself from a Pre-Press Services Business into a Global Tech Company that Provides Digital Asset Management Software to Leading Customers Widen, a provider of digital asset management (DAM) software, is celebrating seventy years in business. Founded in 1948, Widen is an anomaly in the software space: a family-owned plate engraving business that reinvented itself into a global technology company. Widen’s history demonstrates how companies can adapt and thrive through technological…

TechBytes with Deanna Ballew, VP, Product Development, Widen

Deanna Ballew VP, Product Development, Widen In a recent article, we mentioned how Product Reviews and Recommendations could be a central asset to your entire Content Marketing strategy in 2018.  We spoke to Deanna Ballew, VP, Product Development, Widen, to understand what data points should Product Development teams focus on to close the gap in their Digital Asset Management (DAM) platforms that deliver consistent product recommendations and customer experiences.Tell us about your role at Widen and the team/…