Marketing Technology Highlights of The Week: 08-March-2021: Featuring Sitecore, Medallia, ChurnZero, SAP!

There are several factors that will influence how marketing and sales leaders build out and shape their teams in 2021 amid the ongoing Covid-19 pandemic. Stay abreast of the latest in martech and on what leaders in marketing technology are doing, in this weekly highlight.

MarTech Quote-of-the-Week!

Another important challenge being faced are the growing privacy concerns among consumers and policy makers. According to a recent Forrester Consulting survey, 80% of marketers within the financial services sector said that new privacy regulations are impacting the results of their personalization strategies, programs, tactics, and campaigns.- Jake Weatherly, CEO at SheerID

Top MarTech News of The Week: 01st to 05th March 2021:

MarTech QnA with the Expert

BetterUp
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Particularly in tech, things move very quickly. Given the speed of innovation, it’s important to ensure as a leader you have a high degree of trust with your team. These bonds of trust fuel a virtuous cycle. When things move fast, you can empower your people and give them autonomy to run while also providing the guardrails and vision so they know where they’re going and what success looks like. –Cindy Goodrich, CMO at BetterUp

 

Top Articles on Evolving Customer Experience Trends and Transferable Skills in Marketing and Sales

 

 The Best Ways to Push Better Sales and Marketing Outcomes in 2021? Be More Creative and Strategic! Catch more from these SalesStar Podcasts: