Cardlytics , a digital advertising platform, announced today its planned acquisition of Dosh, a cash-back offers platform, for $275 million in cash and stock.
Marketing Technology News: RTB House Wins 2021 Best Places To Work Award
Founded in 2016, Dosh is best known for creating a consumer app that provides cash back for millions of consumers from thousands of merchants. The Dosh app delivers an individualized consumer experience, providing the right offer to the right person at the right time, which has resulted in year-over-year growth in new brands leveraging its advertising platform to drive sales. In the past year, Dosh expanded its product offering by enabling financial institutions, neo-banks, and fintech companies – like Venmo, Betterment, and Ellevest – to rapidly deploy its platform in their own digital channels to remain top of wallet with customers.
“Dosh’s technology is extremely complementary to the long-term financial institution integrations and substantial scale we’ve built over the past 13 years. With the addition of Dosh, Cardlytics will accelerate its ongoing efforts to improve the advertising industry through our brand-safe alternative, which provides superior returns based on actual purchases. This creates real value for consumers, advertisers, and our bank partners,” said Lynne Laube, CEO and co-founder of Cardlytics. “I look forward to welcoming Dosh to the Cardlytics team and anticipate a smooth transition as we collectively advance our shared vision for the industry.”
Marketing Technology News: Tru Social Offers A New Solution to the Social Media Crisis
Combining the scale of Cardlytics’ advertising platform – with an audience of more than 163 million monthly active users – alongside Dosh’s innovation, the companies will give advertisers the ability to engage with consumers through some of the largest financial institutions and most notable neo-banks and fintech companies in the world.
“Dosh is focused on delivering an engaging cash-back experience for consumers on behalf of advertisers and fintech partners,” said Ryan Wuerch, CEO and co-founder of Dosh. “Combining our technology with Cardlytics’ scale, we have an opportunity to drive significant revenue for our advertisers while putting money back in the wallets of consumers. We are excited to join the Cardlytics team and are looking forward to positively impacting consumers and merchants.”
Cardlytics uniquely helps marketers win new customers and drive loyalty inside the banks’ fraud-free, brand-safe online and mobile channels. To date, Cardlytics has provided more than $500 million in cash back to consumers, while also driving positive, measurable results for its advertisers across a variety of industries including retail, restaurant, telecommunications, direct to consumer, grocery, and travel.
BofA Securities is acting as financial advisor and Cooley LLP as legal advisor to Cardlytics. This transaction is expected to close later this quarter.
Marketing Technology News: Terminus Secures $90 Million Series C Led By Great Hill Partners