SAP

Former CMO of H20.ai and SAP veteran Ingrid Burton has joined Audience Intelligence company Quantcast as their new Chief Marketing Officer. Quantcast has also announced the arrival of General Counsel Ileana Falticeni to drive the company’s next phase of growth in the highly volatile global business scenario. The expansion of Quantcast’s executive team caps an exciting year for the company. In August, Quantcast appointed advertising and Diversity, Equity, and Inclusion (DEI) expert Constance Cannon Frazier to its Board…

SAP SE announced it has completed the acquisition of Emarsys, a leading omnichannel customer engagement platform provider. Terms of the transaction were not disclosed. Marketing Technology News: Conversational Marketing Trends: Chatbots Are Still Missing the Human Element of Conversation The Emarsys products will be added to the SAP® Customer Experience portfolio. “With Emarsys now an official part of SAP Customer Experience, we look forward to working together, learning more about each other and creating a product…

Sinch AB (publ), a global leader in cloud communications for mobile customer engagement, announces that the acquisition of SAP Digital Interconnect, a unit within SAP, has been completed. The closing of the transaction follows the announcement on May 5, 2020, that Sinch had entered into a definitive agreement to acquire SAP Digital Interconnect. Marketing Technology News: Ethiopian Airlines Taps AI’s Predictive Power to Personalize Passenger Experiences and Grow Revenue SAP Digital Interconnect offers cloud…

SAP SE and Qualtrics announced Qualtrics® XM for Suppliers, a new solution that empowers organizations to identify key areas of improvement across the source-to-pay process to help secure critical supply, increase cost savings, mitigate risk and improve business agility. Qualtrics XM for Suppliers combines data from an organization's SAP® Ariba®, SAP Fieldglass® and SAP S/4HANA® solutions with real-time supplier insights and AI-driven intelligence from Qualtrics, an SAP company. Marketing Technology News: Dynamic Yield…

Partnership will help wholesale distributors deliver a better customer experience and improve margins amid unprecedented disruption Zilliant, an industry leader in intelligent B2B price optimization, price management and sales guidance software, announced a key SAP partnership to benefit wholesale distributors in collaboration with the SAP Wholesale Distribution Industry Business Unit. The partnership will help distributors deliver a better customer experience and improve margins through pricing to maximize their SAP…

SAP SE announced the global launch of SAP Customer Data Platform, a next-generation customer data platform (CDP) that aims to allow organizations to redefine the customer experience across every engagement, from commerce and marketing to sales and service. The announcement was made at SAP Customer Experience LIVE, held online October 14–15. As customer experience becomes an increasingly important differentiator of brands around the globe, many are turning to CDPs to help power unique, personalized experiences for a…

Knoa Software, a leading provider of user experience management (UEM) software, announced the availability of its UEM product for SAP Cloud for Customer solutions (SAP Sales Cloud, SAP Services Cloud). Knoa UEM is also sold by SAP as SAP® User Experience Management (SAP UEM) by Knoa, available for both on-premises and cloud deployments. SAP’s Cloud for Customer solutions help clients engage with their customers through connected, customer-centric processes that improve experiences and maximize value. With empirical user…

SAP SE announced it has entered into an agreement to acquire Emarsys, a leading omnichannel customer engagement platform provider. Emarsys enables businesses to engage more effectively and more personally with their customers. Enhancing the SAP Customer Experience portfolio with Emarsys will create a new paradigm for how commerce is managed digitally as it will deliver hyper-personalized, omnichannel engagements in real-time, helping organizations ensure every engagement is relevant and impactful. "Adding the Emarsys…

SAP customers leverage RPA to empower employees to focus on higher-value activities and optimize processes The leading Robotic Process Automation (RPA) company, UiPath, released results of a commissioned study conducted by SAPinsider on behalf of UiPath: Integrating Process Automation and SAP S/4HANA. The study—which surveyed more than 200 SAP customers between May and June—reveals that SAP customers are increasingly deploying automation technologies to fully embrace digital transformation, maximize process efficiency, and…

Qlik deepened its strategic partnership with Google Cloud with a new joint offering focused on enabling customers to increase the value of their SAP data with Google BigQuery. Optimized to support SAP data on Google Cloud and Google BigQuery, and reinforced with Qlik’s new ‘SAP on Google Cloud Expertise’ designation, Google Cloud customers now have an integrated solution they can confidently deploy with Qlik Data Integration to help drive more use and value from all their data. Marketing Technology News: Okera Introduces…

18 Year Technology Driven Industry Veteran to Lead Large Scale Growth Initiatives into Global Enterprise Market for Video Conferencing and Augmented Reality NexTech AR Solutions (NexTech), an emerging leader in augmented reality (AR) for eCommerce, AR learning applications, and AR-enhanced video conferencing and virtual events is pleased to announce it has hired SAP executive Eugen Winschel as Chief Operating Officer. Eugen was a Global Vice President business Leader at SAP, an expert in Artificial Intelligence (AI) and…

Auritas and BigID Announce Strategic Partnership to Provide Holistic Data Governance, Compliance, and Privacy Solutions for SAP Customers​ Auritas, the leading SAP partner in holistic data management, announced its strategic partnership with BigID, the leading data discovery and intelligence platform for privacy, protection, and perspective. Through this strategic partnership, Auritas and BigID will drive more value and insights from enterprise data for SAP customers by leveraging data intelligence and discovery for data…

Boomi, a Dell Technologies™ business, extends its portfolio of solutions for EiPaaS by announcing Boomi aXis for SAP at SAP insider's S/4HANA2020 interactive event. With Boomi aXis for SAP, users can more easily and quickly exchange SAP data on a single platform to swiftly facilitate business decisions. In today's dynamic market environment where businesses are making quick pivots and seeking critical short-term advantages, Boomi aXis for SAP strategically advances organizations towards their goals. The first EiPaaS…

Alfresco Software, an open-source, content management platform and solutions provider announced the immediate availability of Alfresco Content Connector for SAP, a collaboration and integration tool that can connect up to 100 different SAP systems or content repositories to Alfresco Digital Business Platform or Alfresco Cloud, and enable users to share their SAP-stored, important information effortlessly. Additionally, by offloading their unstructured content (e.g., invoices, employee documents, technical drawings, image…

New integration enables real-time, actionable insights based on key performance data for small and midsize enterprises ShipStation, the world’s leading web-based e-commerce shipping solution, today announced the launch of its go-to-market collaboration with SAP. ShipStation and SAP will support e-commerce sellers via the integration of enterprise resource planning (ERP) software from SAP, the market leader in enterprise application software, with the ShipStation platform. Marketing Technology News: Meredith Corporation…

Five-year partnership will accelerate PepsiCo’s ability to meet the rising demand for its food and beverages and drive new innovations across its operations and consumer experiences PepsiCo Inc. and Microsoft Corp. announced a five-year partnership that establishes Microsoft as a preferred cloud provider to accelerate PepsiCo’s infrastructure, ERP, and data estate consolidation and modernization. As part of the agreement, PepsiCo will roll out Microsoft 365 and Microsoft Teams to all of its 270,000 employees worldwide.…

Twilio, the leading cloud communications platform, announced that Michelle Grover is joining the company as its first chief information officer. As CIO, Grover will be responsible for upleveling the technology systems and processes that drive innovation and growth at Twilio, ultimately empowering the company to better serve enterprise customers. She will report directly to Twilio chief product officer Chee Chew. "Twilio’s core philosophy is to embrace and empower developers. We want our CIO to be a true builder," said…

SAP SE said that it would plant one tree for every online purchase made on SAP Store and SAP App Center to help the company reach its goal of planting 5 million trees by 2025. This is in addition to what SAP is already doing to embed sustainability into its core business and operations. “At SAP, we are deeply committed to fostering sustainability and fighting climate change,” SAP CEO Christian Klein said. “We are halfway to achieving our goal of planting 5 million trees by 2025. To help accelerate these efforts, we…

Our MarTech Radar 2019 Brings You The Top 250 B2B Technology Companies That We Believe Would Continue to Excite Us the Most With Their Cutting– Edge Insights, Events, Content, and Product Updates. According to a survey, 71% Martech leaders agree that their company lacks sufficient in-house martech talent; 61% of the IT leaders acknowledge lack of enough MarTech training and learning resources for Marketing professionals in dealing with traditional and advanced Martech stacks. Last year, we published the MarTech…

Global report recognizes merits of significant EY milestone in SAP implementation services EY has been named as a worldwide Leader in SAP implementation services by IDC MarketScape. The IDC MarketScape model is based on a comprehensive evaluation framework and set of parameters that aim to identify those organizations which are expected to successfully provide SAP implementation services in both the short and the long term. The report analyzes 15 SAP applications system integrators (SIs) with broad portfolios and…