Browsing Tag

Sitecore

Bridgeline Acquires Hawksearch to Drive Forward eCommerce360 Strategy

Bridgeline Digital, Inc. (NASDAQ: BLIN), a provider of cloud-based Marketing Technology software, announced today that it entered into an agreement to acquire Hawksearch, the intelligent product search and recommendation engine. Hawksearch’s AI-powered technology helps online retailers engage customers and convert more sales with personalized site search and intelligent recommendations that connect customers with hyper-relevant products and boost online revenue. Marketing Technology News: MarTech Interview with Sean…

Can the Amazon Stranglehold on Shoppers Be Loosened Post-COVID? Survey Says: YES

Sitecore, the global leader in digital experience management software, reveals that 40% of U.S. shoppers would like to reduce the amount of shopping they do on Amazon. Sitecore's survey of over 2,000 U.S. consumers, conducted by global research specialists Advanis, reveals that 30% feel guilty after they've shopped on Amazon. Younger generations harbor significantly more buyers' remorse about their Amazon purchases, with Gen Z most likely to feel guilty (43%), followed by Millennials (37%) and Gen X (34%). By contrast,…

Brands at Risk of Being “Cancelled” by Gen Z, New Research Finds

Since the pandemic, Gen Z has significantly increased online shopping but quickly becomes intolerant of poor digital experiences; retailers at risk of being abandoned - 80% are more willing to try new brands online since the pandemic - 63% have less patience with slow or poorly functioning websites - 57% are less loyal now to brands than before the pandemic - 37% either abandon a purchase or post a negative review with a poor digital shopping experience  Sitecore®, the global leader in digital experience management…

Horizontal Digital Awarded 13 Sitecore MVPs

In the MVP program's 15th year, the elite group of professionals are recognized for their dedication to the Sitecore community Horizontal Digital, a global digital consultancy that creates greater possibilities between brands and their customers, today announces 13 members have been honored with Sitecore's 2021 Most Valuable Professional (MVP) award, an elite group chosen by Sitecore®, the global leader in digital experience management software. Six of the awards came in Sitecore's Technology category, two in the Strategy…

Australian MarTech Vendors that are Changing the Martech Game!

Technology has seen rapid development over the years. Every sector in the business world has seen the integration of technology, and the marketing sector is no exception. Marketing technology can best be described as a set of tools aimed to streamline and boost the marketing process. It helps marketers to better understand their customers to deliver a personalized customer experience. This drastically increases customer satisfaction, leading to a longer customer lifespan, leading to a higher return on investment in the…

Digital Experience Made Simple: Bristlecone And Sitecore Partner To Power The Customer Experience-Driven Economy

Bristlecone, the leading provider of AI-powered application transformation services for the connected supply chain, today announced a partnership with Sitecore, the global leader in digital experience management software. The new partnership brings together Bristlecone’s product engineering and integration expertise and Sitecore’s proven customer experience platforms to enable enterprise transformation. Marketing Technology News: How to Start Creating the Change Advertising Needs “This new partnership is aimed at…

Marketing Technology Highlights of The Week: 08-March-2021: Featuring Sitecore, Medallia, ChurnZero, SAP!

There are several factors that will influence how marketing and sales leaders build out and shape their teams in 2021 amid the ongoing Covid-19 pandemic. Stay abreast of the latest in martech and on what leaders in marketing technology are doing, in this weekly highlight. MarTech Quote-of-the-Week! Another important challenge being faced are the growing privacy concerns among consumers and policy makers. According to a recent Forrester Consulting survey, 80% of marketers within the financial services sector said that new…

Sitecore Acquires Boxever And Four51

Significantly expands addressable market and accelerates the delivery of the first SaaS-based digital experience platform, extending Sitecore's leadership position Sitecore®, the global leader in digital experience management software, today announced that it has entered into definitive agreements to acquire Boxever Ltd., a SaaS-based Customer Data Platform (CDP) providing decisioning and experimentation and Four51, Inc., a company delivering modern B2B and B2C experiences for enterprise brands. These acquisitions arrive…

Nish Tech Achieves Sitecore Content Hub Specialization

Nish Tech, an award-winning Digital Experience and E-commerce Consultancy, announced that it has earned a specialization for Sitecore Content Hub™ from Sitecore®, the global leader in digital experience management software. Marketing Technology News: SailPoint Delivers Identity Extensibility for the Cloud Enterprise Earning a Sitecore specialization confirms that Nish Tech has completed a practice-wide product immersion including verification of product enablement requirements, and creation of a dedicated capable and…

Sitecore® Recognizes Eight XCentium Employees in Most Valuable Professionals Program

Elite distinction awarded for exceptional contributions to the Sitecore community XCentium, an award-winning digital consultancy, is pleased to announce that eight team members have been awarded Most Valuable Professionals (MVPs) by Sitecore®, the global leader in digital experience management software. XCentium's 2021 Sitecore MVPs are 8 of only 284 professionals worldwide to be named a Sitecore MVP this year. 2021 marks the 15th consecutive year Sitecore has celebrated MVPs in the community who actively share their…

Nick Malone Joins Sitecore as Chief Operating Officer

Sitecore, the global leader in digital experience management software, announced that Nick Malone has joined the company as chief operating officer. Most recently serving as senior vice president of sales and ecosystems for SAP, Malone brings 24 years of leadership experience spanning mature and emerging markets and ecosystems. Prior to his role at SAP, Malone was chief information officer at the sovereign wealth fund Samruk-Kazyna, where he defined and led their group digital transformation. Marketing Technology News:…

Americaneagle.com Achieves Milestone in Sitecore Experience Commerce Specialization

Product-focused partner specialization awarded after completing a rigorous enablement process Americaneagle.com, announced that it achieved specialization in Experience Commerce (XC) by Sitecore®, the global leader in digital experience management software. As a Platinum Solution Partner, Americaneagle.com has earned a specialization badge for successfully completing a rigorous assessment to verify it has met product enablement requirements and has a dedicated and scalable practice with proven customer satisfaction.…

Sitecore Announces 2021 Most Valuable Professionals

In its 15th year, the annual award program recognizes 284 individuals who went above and beyond for the Sitecore community Sitecore, the global leader in digital experience management software, announced the 2021 Sitecore Most Valuable Professionals (MVPs), marking the program's 15th year of celebrating outstanding individuals in the Sitecore community. This year, the 284 MVPs from around the globe have demonstrated exceptional Sitecore community support with numerous virtual engagements and provided vital feedback on…

Sitecore Announces Lee Miles as Chief Customer Success Officer

Sitecore, the global leader in digital experience management software, announced that Lee Miles will join the company as chief customer success officer. Bringing more than 20 years of experience in the software industry, Miles will lead Sitecore's customer success initiatives, support, services, knowledge and learning as well as a newly created renewals team. He joins Sitecore from Red Hat, where he most recently served as vice president of the Central Europe Middle East and Africa (CEMEA) region supporting customers'…

Sitecore Advances SaaS Platform with Sitecore Experience Edge

New headless content delivery offers a win-win for developers and marketers alike, enables differentiated digital experiences quickly, increasing engagement and revenue Sitecore, the global leader in digital experience management software, announced Sitecore Experience Edge, a new SaaS-based platform for headless content delivery at scale to any customer touchpoint. Sitecore Experience Edge is unique in that it meets the needs of marketers and developers alike by providing flexible options for quickly and easily creating…

MarTech Interview with Nick Boyle, Vice President Asia at Sitecore

"Today, customers demand a CX that shows them that the brand knows them well and understands their preferences. In order to meet this demand, businesses will need to be able to create personalised experiences." Hi Nick, please tell us about your role at Sitecore and how your role changed in the last 6-8 months at the onset of the COVID-19 crisis? I’m currently the Regional Vice President, Asia at Sitecore. I lead our presence in the region with the goal of helping businesses and government agencies elevate the digital…

Low Digital Experience Maturity in Over Half of ASEAN Businesses Impacting Customer Experiences: Study

Businesses in Singapore have the highest digital experience maturity Overall, the region lags behind with a score of two out of five, in part because they haven’t realised the full potential of their marketing technology stack Banking, financial services and insurance (BFSI) providers have the highest level of maturity, with 40% scoring a 4 or 5 Impacted by the many shifts in economies, competition, the pandemic and changing use of real estate, retailers have done particularly well across the region Manufacturing…

Sitecore Makes AI-Powered Auto Personalization a Standard Feature of Industry Leading Digital Experience Platform

Announces availability of award-winning Sitecore AI Auto Personalization and content delivery advancements during Sitecore Symposium Sitecore, the global leader in digital experience management software, announced Sitecore Artificial Intelligence (AI) Auto Personalization Standard will be available as part of Sitecore Experience Platform 10 (XP) for customers beginning in early 2021. This innovation expands the availability of Sitecore AI and brings the power of quick and simple personalization to customers, without…

RDA Achieves a Milestone in Content Hub Specialization

RDA, a 33-year proven leader in digital experience and intelligent automation platforms, has earned specialization in Content Hub by Sitecore, the global leader in digital experience management software. RDA has completed a practice-wide product immersion including verification of product enablement requirements, creation of a dedicated, capable, and scalable practice including proven customer success for Sitecore Content Hub. Marketing Technology News: Epsilon Positioned at the Center of Publicis Groupe Growth…

Sitecore Announces John Gardiner as Chief Financial Officer

Sitecore,  the global leader in digital experience management software, has named John Gardiner its new chief financial officer (CFO), as it extends its leadership position in the end-to-end digital experience space, from content to commerce. Gardiner takes over as CFO effective immediately. Gardiner brings more than 25 years of financial and strategy experience in high-growth technology businesses, including an extensive history scaling global operations at SaaS-based companies. He joins Sitecore from MedBridge, a…