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Sisense Analytics

Marketing Technology Highlights of The Week: 08-March-2021: Featuring Sitecore, Medallia, ChurnZero, SAP!

There are several factors that will influence how marketing and sales leaders build out and shape their teams in 2021 amid the ongoing Covid-19 pandemic. Stay abreast of the latest in martech and on what leaders in marketing technology are doing, in this weekly highlight. MarTech Quote-of-the-Week! Another important challenge being faced are the growing privacy concerns among consumers and policy makers. According to a recent Forrester Consulting survey, 80% of marketers within the financial services sector said that new…

MarTech Interview with Ashley Kramer, CMO at Sisense

"Using data analytics/business intelligence for better data-driven decision making in marketing is helping CMOs and CDOs understand quickly emerging trends, evaluate new options, find paths to follow, and make decisions faster at scale. These skills will be relevant long after the COVID-19." MarTech Series speaks with Sisense’s Chief Product and Marketing Officer, Ashley Kramer on the impact of COVID-19 on adapting to rapid shifts in the marketing function and how data-driven decision making can help strengthen businesses…

Sisense CMO Ashley Kramer Explains How Analytics & BI Help Companies Innovate Faster during the COVID-19

MarTech Series speaks with Sisense’s Chief Product and Marketing Officer, Ashley Kramer on the impact of COVID-19 on adapting to rapid shifts in the marketing function and how data-driven decision making can help strengthen businesses beyond the crisis. Hi Ashley, please tell us what are some of the unexpected innovations that will outlive COVID-19. At Sisense, we’ve seen the pandemic push brands into using data and analytics to pivot quickly and innovate - much faster than they would have otherwise - to either survive or…