Browsing Tag

product information management

mdf Commerce and Contentserv Join Forces to Deliver a Seamless Product Data Experience to Customers

The partnership unlocks new market opportunities for both service providers mdf commerce inc., a leader in SaaS commerce technology solutions, is delighted to announce a partnership between its Supply Chain platform InterTrade and Contentserv, a global Product Experience Platform leader. Marketing Technology News: Top Instagram Advertising Tools for Food Businesses By combining the InterTrade Product Catalogue and Contentserv’s integrated Product Information Management (PIM) and Digital Asset Management (DAM)…

Widen and Shutterstock Launch Integration to Streamline Content Workflows

Integration transfers Shutterstock assets into the Widen Collective® including essential metadata, licensing information, and usage rights Widen, a maker of digital asset management (DAM) and product information management (PIM) software, and Shutterstock, Inc., a leading global creative platform offering full-service solutions, high-quality content, and tools for brands, businesses, and media companies, today launched an integration that automatically syncs assets between their platforms. Content professionals can now…

Widen Named to Constellation ShortList Digital Asset Management (DAM) for Digital Experiences

Offerings for Digital Leaders Reinventing Operations and Transforming Business Models Widen, leading maker of digital asset management (DAM) and product information management (PIM) software, announced it was named to the Constellation ShortList™ Digital Asset Management (DAM) for Digital Experiences in Q1 2021. The technology vendors and service providers included in this program deliver critical transformation initiative requirements for early adopter and fast follower organizations. Widen’s DAM technology provides…

The Mass Shift to E-commerce Is Reshaping Product Content and Data Strategies

If you read MarTech Series, I don’t need to tell you that e-commerce has accelerated, grown, and blown down brick-and-mortar doors over the past year. Now, marketing leaders are strategizing how to gain an edge in this crowded arena where they vie for eyeballs, conversions, and reviews. What, if anything, are you doing to differentiate yourself? Due to COVID-19, many organizations slashed marketing budgets yet simultaneously pivoted to e-commerce. Of course, e-commerce by fire can burn holes in the strategy. Q1 2021 might…

inRiver Acquires Detail Online and Powers the Only “Digital-First PIM” Solution

Advanced analytics capabilities help solve the revenue challenges industrial manufacturing, retail, and e-commerce teams face in 2021 inRiver, the solution that empowers organizations to deliver revenue-driving product information management (PIM) across every customer touchpoint, announced the acquisition of Detail Online, an AI-powered analytics solution to help brands monitor product information across multiple online channels. The acquisition helps power the only digital-first PIM™ solution that drives faster…

Riversand Partners with Valtech GmbH to Offer Cloud-native Data Management Solutions

Riversand, a leading cloud-native SaaS Master Data Management (MDM) and Product Information Management (PIM) solution provider, announced its partnership with Valtech GmbH, a part of the global digital agency Valtech. The partnership will offer brands innovative data management solutions across different verticals like manufacturing, CPG, and retail. Marketing Technology News: Optimove and Dynamic Yield Announce Integration Valtech is a global digital agency focused on business transformation. From discovery to …

inRiver Closes $32 Million in Funding Led by Lugard Road Capital

Focus on product excellence, global expansion, and partnerships continue into 2021 for the leading product information management (PIM) solution offered as a SaaS inRiver, a leading provider of product information management (PIM) solution that helps businesses sell more products, announced that they have closed $32 million in funding led by Lugard Road Capital, a leading global investment firm, and with participation from existing investors Verdane, Industrifonden, Zobito, and RoosGruppen. The funding will support the…

Riversand Partners With Digital Data Consultancy

Riversand, a leading cloud-native SaaS Master Data Management (MDM) and Product Information Management (PIM) solution provider, announced its partnership with Digital Data Consultancy Limited (DDC), a provider of digital consulting services in the UK operating across retail and consumer goods, banking and finance, healthcare and manufacturing. The partnership enables Digital Data Consultancy to offer consulting and system integration services with Riversand’s transformational MDM technology platform. Riversand’s customers…

Riversand Awarded SOC 2 and ISO 27001 Certifications

Riversand, a leading cloud-native SaaS Master Data Management (MDM) and Product Information Management (PIM) solution provider, announced that the company has earned the SOC 2 (Type 1 and Type 2) and ISO 27001 certifications for information security management. The American Institue of CPAs (AICPA) has formed Systems and Organizational Controls (SOC), which are internal control reports that provide valuable information on a company’s platform that users need to assess and address the risks associated with their services.…

Syndigo Acquires Attribytes: Strengthening Product Information Management for Foodservice

Syndigo, a leading SaaS product information and syndication company, and a portfolio company of The Jordan Company ("TJC") announced the acquisition of Attribytes, a GS1 certified data pool and Business Intelligence sales platform. The combination further establishes Syndigo's position as the global leader in product content creation, management, and syndication capabilities with specialized industry experience. Marketing Technology News: Eric Porat Is Revolutionizing the Ad-Tech Industry With One Acquire Media "The…

Riversand MDM Platform Now Available in the Microsoft Azure Marketplace

Microsoft Azure customers worldwide now gain access to Riversand MDM and PIM Offerings to take advantage of the scalability, reliability and agility of Azure to drive application development and shape business strategies Riversand, a provider of cloud-native Master Data Management (MDM) and Product Information Management (PIM) software solutions, announced the availability of Riversand MDM Platform in the Microsoft Azure Marketplace and AppSource, online stores providing applications and services for use on Azure.…

inRiver Expands Executive Leadership Team with Steven Baumgartner and Gauri Chawla

Key Hires Support Market Opportunity and Organizational Growth in the Product Information Management Space inRiver, a leading product information management (PIM) solution that helps businesses sell more products announced that Steven Baumgartner, vice president of sales, North America and Gauri Chawla, vice president, global alliances, have joined the inRiver team. These key hires continue the growth and momentum across the organization. "The hires of both Baumgartner and Chawla build out our global leadership team…

What Is a Product Information Management (PIM) and Why Do You Need One Right Now?

With global e-commerce sales projected to grow to $6.5 trillion in 2022, businesses are looking to gain a competitive edge and boost customer loyalty by providing enriched customer experiences; not only online but across all points of sale. Whilst 65% of e-commerce traffic in 2019 originated from mobile, it only accounted for 53% of sales - because most often, customers still prefer an in-store experience. In the UK, offering a Click & Collect service proves as a direct driver of sales, with 34% of retailers…

Informatica Named as a Leader in IDC MarketScape for Worldwide Product Information Management Applications for Commerce

The IDC MarketScape Report Notes Informatica's Strengths Around Technical Integrations, Data Management Expertise, and Artificial Intelligence Strategy Informatica, the enterprise cloud data management leader, announced it has been positioned as a leader in the IDC MarketScape: Worldwide Product Information Management Applications for Commerce 2019–2020 Vendor Assessment. To view an excerpt of the report, you can download it here: IDC MarketScape: Worldwide Product Information Management Applications for Commerce…

Riversand Positioned as the Only Visionary in Gartner Magic Quadrant Report for Master Data Management Solutions

Riversand, a leading SaaS Master Data Management (MDM) and Product Information Management (PIM) solution provider, announced today that Gartner, Inc., a global research and advisory firm, positioned Riversand in the Visionaries quadrant in the Magic Quadrant for Master Data Management Solutions, published on Jan. 13, 2020. Riversand is the only MDM solution provider listed as a Visionary for the fourth consecutive time. “Riversand’s cloud-native MDM platform offers the best data management solution for an increasingly…

Reimagining the MarTech Stack

Marketing, by nature, is a media-rich effort. Across websites, social media channels, advertisements, and email campaigns, companies must create, manage and distribute a wealth of media content, including original and sourced photography, video, logos, graphics and more. To organize and store these media assets, marketers often rely on Digital Asset Management solutions (DAMs). But to handle the full lifecycle of these assets, they also need to leverage a number of additional tools that exist alongside the DAM. This broad…

Riversand Appoints Michael Robinson as Vice President of Marketing to Grow Its Global MDM and PIM Business

Riversand, a leading cloud-native SaaS Master Data Management (MDM) and Product Information Management (PIM) solution provider, announced today the appointment of technology marketing veteran Michael Robinson as vice president of Marketing. Robinson is responsible for the global marketing strategy and oversees Inside Sales, Product Marketing, and Corporate Communications. He brings more than 25 years of B2B marketing experience to Riversand, driving awareness, consistent branding, and repeatable growth for software and…

Digital Transformation: Move Fast, Get Technology Out of Your Way

Your CMS should empower your content team to work without learning new processes or involving IT Enough was enough. Rubbermaid Commercial Products’ (RCP) Marketing team was done fighting its Content Management System (CMS) in their attempts to add, manage and distribute thousands of SKUs across hundreds of distribution partners, each with different requirements. The daily battle managing its CMS and product data – critical to sustaining business growth – meant products were not coming to market as quickly as needed,…

How Open-Source Product Information Management is Bringing SMBs On a Level Playing Field with Big Tech Firms?

The customer journey is no longer a linear path. The rise of Omnichannel as the defining retail strategy of the early 21st century has replaced the typical funnel-based buyer journey in favor of a multi-layered experience that moves across touchpoints. Today’s enterprises are dealing with this shift by transforming their data management strategies and using smart insights to tailor a richer, more personalized customer experience (CX) across various channels open to today’s customers. And through it all, customer expectations…

MarTech Interview with Steve Gershik, CMO at inRiver

"As organizations use AI and Data to stay relevant to their buyers in real-time, they need Automation to ensure they are being fully adaptive to meet those needs. " Could you tell us about your role and journey into B2B Marketing Technology? It’d be my pleasure. I've been in B2B Marketing for 21 years now. The last 15 of which have been in and around primarily SaaS companies. My journey into the miasma of Marketing Technology solutions started about 15 or 16 years ago with a company called Nuance Communications and in a…