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product information management

What Is a Product Information Management (PIM) and Why Do You Need One Right Now?

With global e-commerce sales projected to grow to $6.5 trillion in 2022, businesses are looking to gain a competitive edge and boost customer loyalty by providing enriched customer experiences; not only online but across all points of sale. Whilst 65% of e-commerce traffic in 2019 originated from mobile, it only accounted for 53% of sales - because most often, customers still prefer an in-store experience. In the UK, offering a Click & Collect service proves as a direct driver of sales, with 34% of retailers…

Informatica Named as a Leader in IDC MarketScape for Worldwide Product Information Management Applications for Commerce

The IDC MarketScape Report Notes Informatica's Strengths Around Technical Integrations, Data Management Expertise, and Artificial Intelligence Strategy Informatica, the enterprise cloud data management leader, announced it has been positioned as a leader in the IDC MarketScape: Worldwide Product Information Management Applications for Commerce 2019–2020 Vendor Assessment. To view an excerpt of the report, you can download it here: IDC MarketScape: Worldwide Product Information Management Applications for Commerce…

Riversand Positioned as the Only Visionary in Gartner Magic Quadrant Report for Master Data Management Solutions

Riversand, a leading SaaS Master Data Management (MDM) and Product Information Management (PIM) solution provider, announced today that Gartner, Inc., a global research and advisory firm, positioned Riversand in the Visionaries quadrant in the Magic Quadrant for Master Data Management Solutions, published on Jan. 13, 2020. Riversand is the only MDM solution provider listed as a Visionary for the fourth consecutive time. “Riversand’s cloud-native MDM platform offers the best data management solution for an increasingly…

Reimagining the MarTech Stack

Marketing, by nature, is a media-rich effort. Across websites, social media channels, advertisements, and email campaigns, companies must create, manage and distribute a wealth of media content, including original and sourced photography, video, logos, graphics and more. To organize and store these media assets, marketers often rely on Digital Asset Management solutions (DAMs). But to handle the full lifecycle of these assets, they also need to leverage a number of additional tools that exist alongside the DAM. This broad…

Riversand Appoints Michael Robinson as Vice President of Marketing to Grow Its Global MDM and PIM Business

Riversand, a leading cloud-native SaaS Master Data Management (MDM) and Product Information Management (PIM) solution provider, announced today the appointment of technology marketing veteran Michael Robinson as vice president of Marketing. Robinson is responsible for the global marketing strategy and oversees Inside Sales, Product Marketing, and Corporate Communications. He brings more than 25 years of B2B marketing experience to Riversand, driving awareness, consistent branding, and repeatable growth for software and…

Digital Transformation: Move Fast, Get Technology Out of Your Way

Your CMS should empower your content team to work without learning new processes or involving IT Enough was enough. Rubbermaid Commercial Products’ (RCP) Marketing team was done fighting its Content Management System (CMS) in their attempts to add, manage and distribute thousands of SKUs across hundreds of distribution partners, each with different requirements. The daily battle managing its CMS and product data – critical to sustaining business growth – meant products were not coming to market as quickly as needed,…

How Open-Source Product Information Management is Bringing SMBs On a Level Playing Field with Big Tech Firms?

The customer journey is no longer a linear path. The rise of Omnichannel as the defining retail strategy of the early 21st century has replaced the typical funnel-based buyer journey in favor of a multi-layered experience that moves across touchpoints. Today’s enterprises are dealing with this shift by transforming their data management strategies and using smart insights to tailor a richer, more personalized customer experience (CX) across various channels open to today’s customers. And through it all, customer expectations…

MarTech Interview with Steve Gershik, CMO at inRiver

"As organizations use AI and Data to stay relevant to their buyers in real-time, they need Automation to ensure they are being fully adaptive to meet those needs. " Could you tell us about your role and journey into B2B Marketing Technology? It’d be my pleasure. I've been in B2B Marketing for 21 years now. The last 15 of which have been in and around primarily SaaS companies. My journey into the miasma of Marketing Technology solutions started about 15 or 16 years ago with a company called Nuance Communications and in a…

inRiver for Salesforce Commerce B2B Available on Salesforce AppExchange

inRiver, a leading provider of SaaS-based product information management (PIM) solutions, announced it is now available on Salesforce AppExchange to help businesses unite product details with customer connections, throughout their entire commerce journey. The commerce landscape is evolving to adapt to buyer demands. Organizations are leveraging inRiver for Salesforce Commerce B2B to better maximize customer relationships by clearly tracking and monetizing them to turn browsing behaviors into buying patterns. Marketing…

Salsify and The Scan Group Establish Partnership to Deliver Winning Digital Shelf Experiences for Global Brands

Salsify, a product experience management (PXM) platform that helps brands win on the digital shelf, and The Scan Group, a global ecommerce asset development provider, announced they have entered into a strategic alliance. The collaboration will provide Salsify's growing international customer base an opportunity to leverage The Scan Group's robust and industry-leading digital content development services. It will also enable The Scan Group to offer its clients a unified platform for total, end-to-end digital shelf design and…

inRiver Customers and Partners Recognized for Innovation, Strategy, and Leadership at PIMpoint Americas 2019

Rapid Growth in Commerce and Omnichannel Demands Requires Teams Build Unique and Ground-Breaking Processes and Strategies to Drive Revenue and Meet Buyer Needs inRiver, a leading SaaS provider of product information management (PIM) solutions, announced the winners of the High Five Awards from this year’s PIMpoint Americas 2019 in Chicago. The awards recognized innovation and excellence of the global community of inRiver customers and partners to drive innovation and results in the rapidly changing e-commerce landscape…

Verishop Selects Akeneo to Deliver Product Experience Excellence Amid Rapid Growth

Technology Solution Helps Verishop Deliver Accurate, Consistent, and Relevant Product Information with Efficiency and Scale E-commerce company Verishop has selected Akeneo as its product information management (PIM) solution provider to help the startup scale with speed and efficiency. From writing code to launching the online-shopping platform in just six months, Verishop was able to easily deploy Akeneo’s PIM to manage product information for the 4,000 SKUs at launch — a number that has increased daily since.…

inRiver Helps Customers Publish Product Information Across Key Marketplaces Faster and Easier Than Ever

New Summer Release Helps Product Marketers With the Functionality That Helps Them Stock, Merchandise, and Optimize the Digital Shelf inRiver, leading product information management (PIM) company, announced the addition of syndication capabilities to its comprehensive portfolio along with other major technology updates around enterprise readiness and extensibility. These updates, specifically the addition of syndication capabilities, solidify inRiver as the only one-stop-shop SaaS PIM solution currently on the market.…

E-commerce Research from inRiver Reveals Generational Trends in Shopping Preferences

New Report AIMS to Help Brands Prepare for the Next Generation of Shoppers Leading product information management company, inRiver, unveiled a research report that focuses on the generational differences in consumer shopping habits and outlines the steps brands must take to meet the expectations of the newest generation of shoppers. The new report: Turning Browsers into Buyers: What Brands Need to Know About the Next Generation of Savvy Shoppers analyzes responses from 4,000 consumers across the United States on topics…

inRiver and Aprimo Partner to Bridge the Product Data to Consumer Content Gap

Seamless Integration Across Platforms Helps Global Teams Build Consistent, Automated Customer Experiences from Creative Ideation to Campaign Optimization inRiver, the leading provider of SaaS-based product information management (PIM) solutions and Aprimo, the leading provider of technology solutions for content, operations, and performance, announced a strategic partnership and development of a joint solution to bridge the gap between raw product content and creating engaging marketing experiences to drive revenue. The…

Akeneo Unveils AI-Powered Product Data Intelligence to Enhance Its Product Experience Management Suite

Launches Akeneo PIM 3.0 and New Franklin Product Library Akeneo, a leading provider of Product Information Management (PIM) solutions for corporate brands and retailers,  announced the launch of Akeneo PIM Version 3.0 and its new AI-based product library, Franklin, at the Akeneo PIM Summit, the global gathering of Akeneo customers and partners in Paris, France. The new Franklin solution brings machine learning-enabled product data intelligence capabilities to Akeneo's product experience management suite. It automates…

Unbxd Launches Product Information Management Solution to Bring Products in Front of Shoppers Faster

Cloud-Based Pim Solution Uses AI and Automation to Solve Challenges in Managing Product Information and Accelerate Go-To-Market Process Unbxd, the ecommerce search platform of choice for leading ecommerce businesses, announced the launch of its Product Information Management (PIM) solution. Unbxd PIM is an AI-powered solution that enables brands and retailers to get their products to market faster by automating the creation, collaboration, and distribution of high-quality product content and delivering memorable product…

inRiver Expands Executive Bench and Growth Initiatives for 2019

SaaS Company Continues Strong Momentum with Record Number of New Customers inRiver, the leading provider of SaaS-based product information management (PIM) solutions, elevated veteran sales executive Jimmy Jeppsson Bäckström to chief revenue officer, and named Johan Eriksson chief financial officer, rounding out the executive team additions that included Thor Johnson, chief executive officer, Eric Waller, chief technology officer and executive vice president of product, Maria Bolmstedt, vice president of services, and…

Stibo Systems Recognized as a Leader in Product Information Management Report by Independent Research Firm

Stibo Systems Acknowledged as the Only Provider to Maintain a Leadership Position Across Last Three Reports Stibo Systems, the global leader in Business-first Master Data Management (MDM) solutions, announced that Forrester Research Inc., a leading independent technology and market research company, has positioned the Company as a “Leader” in The Forrester Wave: Product Information Management Solutions, Q2 2018 report. In its 27-criteria evaluation of product information management (PIM) providers, Forrester recognized…

Akeneo Announces New Integration with Salesforce Commerce Cloud

Akeneo's Customers Can Now Easily Import Dynamic Product Data Attributes to Commerce Cloud Business Manager Akeneo announced the release of its integration with Salesforce Commerce Cloud, the fastest path to unified commerce. Commerce Cloud enables brands to provide personalized experiences for shoppers that span web, mobile, social and in-store. And now, as part of the world's #1 CRM platform – Salesforce – brands can deliver completely unified experiences for customers that extend beyond commerce to include marketing,…