DWA Names Krish Sailam as VP of Programmatic, North America

Sudipto Ghosh

March 26, 2018

Former Cadreon VP, Krish Sailam, Joins DWA to Head up NAM Programmatic Efforts

DWA, a Merkle company, has announced that it has tapped Krish Sailam to serve as its VP of Programmatic. He will be based in the San Francisco office. Krish joins from Cadreon, where he was VP of Programmatic.

At the time of this announcement, Roland Deal, DWA’s President, Americas, said, “As more clients are demanding greater efficiencies, brand safety, and transparency in digital advertising, DWA continues to build out a world-class programmatic offering.”

Roland added, “Krish has an impressive programmatic expertise and a deep knowledge of the landscape. We are delighted to welcome him to our team.”

Krish will split his time between leading programmatic media efforts for the Cisco client and coordinate programmatic capabilities with DWA parent companies Merkle and Dentsu Aegis Network. Priorities include educating internal teams and clients about the latest programmatic technology available to B2B marketers, being able to test said solutions, and building on DWA’s current relationships with third-party data providers. Krish is also spearheading the company’s integration with Merkle’s advanced data and analytical capabilities, allowing DWA clients to tap into Merkle’s tech stack.

Lori Dekker, Global Programmatic Lead at Cisco, said, “At Cisco, we aim to redefine what it means to connect with our audience through digital media. We’re excited to see what Krish brings to our efforts.”

Krish Sailam

On his new role at DWA, Krish Sailam, said, “My goal is to build the internal programmatic team, strengthen DWA’s relationships with technology and data providers, and ensure a customer service practice that’s rooted in a consistent quality. It is imperative that DWA is seen as a trusted guide that helps our clients navigate the complexities of programmatic.”

Currently, DWA, a Merkle Company, is a global media and marketing agency for technology companies. With its feet in media and its head in data and analytics, DWA has a fascination with the art and science of engaging people. That’s why you’ll find us at the intersection of media, technology, and strategic marketing.