UpSnap Has Engaged MarketStar to Augment the Existing Sales Organization

UpSnap Inc., a leading provider of mobile and intent-based advertising solutions, announced a partnership with MarketStar, the industry-leading provider of Sales as a Service solutions, partnered with some of the largest brands and agencies in the world. Under the terms of the agreement, UpSnap has engaged MarketStar to augment the existing sales organization and act as an additional sales channel for UpSnap’s Intentional Direct Mail (“IDM”) technology.

“We are pleased to be working alongside MarketStar, the industry’s leading sales as a service provider to assist with our distribution and sales strategy for IDM,” said Bruce Howard, CEO of UpSnap. “This relationship creates a new avenue for us to explore outside of the traditional direct sales channel currently utilized and in addition to our relationship with User-Friendly Media. We anticipate our partnership with MarketStar will drive revenue growth moving forward as new customers recognize the unique value proposition that IDM offers.”

UpSnap will continue to pursue its direct sales strategy in addition to the partnership with MarketStar. Both IDM and Upsnap’s legacy mobile DSP, targeted at SMBs will remain a focus of UpSnap’s sales strategy over the course of 2018.

Also Read: MarketStar Outlines Strategies for AdTech, Digital Media Companies

UpSnap provides highly-targeted, data-driven mobile advertising to attract the ideal audience for brands big and small. Combining first-party proprietary data and real-time analytics, UpSnap goes beyond location to deliver site agnostic and results-driven campaigns that produce qualified, engaged customers. UpSnap tailors each campaign to align with unique business goals, delivering the right customers for more meaningful exposure and better business results.

As the innovator of Sales as a Service solutions, MarketStar accelerates revenue with B2B Direct and Partner sales programs, through an intelligent blend of telephone, digital and field engagements. MarketStar has launched, sold and supported thousands of products and services on behalf of the biggest and brightest companies across the globe. MarketStar is part of the Omnicom Group.

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