From RollWork’s new chat integration to Movable Ink’s latest funding, there’s a lot to catch up on through this week’s martech highlights!

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MarTech Quote-of-the-Week!

Martech is evolving quickly to harness key insights that are derived from massive amounts of data. In other words, brands now say give me the insights to act on, not “the data”, because the data points coming from social and digital media happen in overwhelming volumes. We see top diversified companies matching digital conversations that generate many millions of posts, comments and media shares every month on each of their named product brands. This is why AI techniques are now crucial to analyzing this data in an automated way that gives each brand customized, relevant and timely insights. We believe it is now essential for every brand to have a ‘deep listening’ analytics capability as part of their broader Martech automation platforms. 

–Bob Ciccone, EVP of Corporate Development at NetBase Quid

Top MarTech News of The Week: 25th to 29th April

• RollWorks Launches Conversational Chat Integration with Drift
• Edgemesh Launches Ad Protect, a Solution to Help Retail Brands Identify and Prevent Ad Fraud
• Seismic Introduces the Seismic Enablement Cloud™, the First-Ever Cloud of Its Kind to Empower the Entire Go-to-Market Team
• Magnite Launches Deal Discovery to Enhance PMP Creation and Activation for Buyers and Sellers
• New Qualtrics Social Connect Helps Companies Respond Quickly over Social Media and Chat
• Movable Ink Secures $55M at a $1.3B Pre-money Valuation Following Year of Record Growth

MarTech QnA with the Expert

To create deeper personalization, companies need to both hear and understand what is being said, and how. Think of it as mapping a customer’s genetic make-up.  By unifying explicitly collected feedback from things like surveys with the qualitative and implicit markers generated during conversations, customer journeys, in person interactions, and online behaviors, marketers can create an effective plan, personalized for an audience or ideally each individual. –Fabrice Martin, Chief Product Officer at Qualtrics

MarTech Articles on AdTech, Social Media, Behavioral Data and more!

• Three Defining Ad-Tech Trends Shaping the Digitally Engaged Age
• In a Privacy-First World, A Data Management Strategy is Essential
• Social Media is Changing – Don’t Let Your Multi-Location Business Miss Out
• How to Use A/B Testing to Increase Conversions and Engagement
• Amplified Marketing Is A Lifeline For Weary Content Marketers 
• The Rise of Behavioral Data: Key Data Trends Reshaping MarTech and CX in 2022
• Coming Soon to a Home Theater Near You: Content, Competition & Consolidation Color the Future of Digital Video
• Elon Musk Gets Set to Buy Twitter for $44 Billion
• Conversational AI is Benefical to B2B Teams
• How can marketers contextualize and distribute product content 

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 120: The Future of Customer Success with Guy Nirpaz, Founder and CEO at Totango

Episode 119: Sales Trends that Generate Better ROI: with Scott Smyth, VP Global Sales at HG Insights

Episode 118: The Power of Chatbots in B2B Tech with Chris Maeda, co-founder and CTO at Botco.ai