MarTech Series - Marketing Technology Insights

Novacap's TMT VI Fund announces its fourth acquisition, investing in Cadent, a foundational player in the converged TV advertising technology sector. Novacap, one of North America's established private equity firms, is delighted to…
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Digital advertising is overdue for a change.  Video viewership has increased and the audience has gone to streaming.  As the audience has shifted, the industry simply adopted old ways of advertising in a new medium, but the old model for…
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How can modern marketers work towards creating better buyer-centric customer journeys? Here's what Paige O'Neill, CMO at Seismic has to say: _____________ Welcome to this MarTech Series chat, Paige, tell us about yourself and your…
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The uncanny valley, deepfakes, hallucinations, scams. As exciting as the surge of AI has been recently, it hasn’t come without risk — and that risk hasn’t always come with reward. The everyday buyer remains wary of artificial intelligence’s…
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Xsolla, a global video game commerce company, announces a partnership with AppsFlyer, a leading B2B SaaS/marketing technology company. As the gaming industry continues to be led by mobile revenue, Xsolla's addition of AppsFlyer to…
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The signature tune signals the sound of opportunity that Infosys creates for people, businesses and communities Infosys, a global leader in next-generation digital services and consulting, unveiled its sonic brand identity, the auditory…
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New ad formats foster positive viewer attitudes, driving growth in advertiser KPIs Mirriad, the leading in-content advertising company and 2022 AdExchanger Winner for Most Innovative TV Advertising Technology Award, announced results of a…
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BoomPress is thrilled to announce the launch of their innovative content publishing platform, a game changer for content creators. The concept for BoomPress took root with Dejan Kovacevic, a seasoned sports writer from Pittsburgh,…
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Agility has announced the launch of its new native Google Translator app, designed to enable marketers and content creators to easily translate content into multiple languages within the Agility platform. Google Translator is one of the…
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ThePubverse will leverage Lotame’s data solutions for amplifying audience-led advertising offerings. ThePubverse, ArabyAds’ publisher monetization platform today announced that it has further strengthened its platforms by partnering with…
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