The Top 7 Form Conversion Killers And How to Thwart Them

By Chris Byers Last updated Aug 29, 2018

More than 80% of abandoning visitors never return to the website.

So, what’s killing those conversions? Smart marketers (or marketing ninjas) will thwart conversion killers before they strike, optimizing websites for ultimate conversion rates.

Read on for the most common problems you may be facing when it comes to form conversion:

Using social media wrong

Be wary of making visitors sign-up for a new account, 86% of users won’t sign up for a new account if it requires a registration process; however, 77% of users are comfortable with single sign-on using an existing social media account.

Flat calls to action

Conversion rates jump by as much as 320% when an additional word is added to “submit,” for example “submit now” or “submit form.” Liven up your Call to Action (CTA) with a clear direction for increased conversions from your form.

Lacking marketing strategy

Email marketing works – as many as 68% of companies report a strong ROI. Make sure to keep email a prominent tool in your company’s marketing toolbox.

Slow load times

Slow load times can be a killer for conversion. Ensure your website is optimized for fast load times on desktop and mobile platforms across platforms and devices.

No empirical evidence

More than 70% of Americans are turning to product reviews during the research phase of their buyer journey, 63% of consumers are more likely to purchase from a site featuring product reviews and ratings.

Opt for autofill

Utilizing social media profiles to autofill form data boosts completion rates by as much as 189%.

Keep it short

The average adult attention span is eight seconds. Keeping content short and to the point will drive conversions.