TeamViewer announced the appointment of Peter Ruchatz as Chief Marketing Officer (CMO), effective September 2026. Ruchatz is an accomplished B2B software marketing leader with a proven track record of delivering strong growth in Enterprise and SMB segments. He will join TeamViewer’s Senior Leadership Team and lead the global marketing organization across brand, product marketing, demand generation, channel marketing, and pricing.
Ruchatz brings more than two decades of executive experience in international software marketing at category creators and technology companies such as Microsoft and Salesforce. As CMO of Veeam Software he built deep familiarity with the IT professional audience TeamViewer addresses. At Celonis, he served as SVP Demand Generation, overseeing global pipeline programs at enterprise scale. Further leadership roles include CMO at Thinkproject and VP Marketing EMEA Central at Salesforce. As Senior Director for Business Solutions at Microsoft, he spent five years in Redmond gaining first-hand insight into the US market.
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“Few executives match TeamViewer’s profile as squarely as Peter does. He has repeatedly delivered outstanding results across sales-led Enterprise and product-led SMB motions,” said TeamViewer CEO Oliver Steil. “Peter knows how to structure and scale marketing organizations that win on both brand and pipeline. He will play a pivotal role in translating our TeamViewer ONE platform strategy into commercial momentum.”
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“I’m joining one of Europe’s most exciting software companies,” said Peter Ruchatz. “TeamViewer has a transformative opportunity to deliver industry-leading AI innovation and to expand its addressable market meaningfully. I look forward to shaping a go-to-market motion that captures this significant potential for the next phase of growth across Enterprise and SMB customers globally.”
, effective September 2026. Ruchatz is an accomplished B2B software marketing leader with a proven track record of delivering strong growth in Enterprise and SMB segments.){kind=link}