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Conversion

Ways To Optimize Your Facebook Ads Cost During COVID-19

Advertising trends in today’s world are changing at a very rapid rate. No matter you’re promoting a mobile application or a game, you have to look for a lot of factors before making a perfect strategy. A good advertising plan can not only save you a lot of money, but it can also bring a high return on investment. Thus we can say that an advertisement plan requires the same amount of effort and attention as the development process itself. Understanding Facebook Ads: Advertising on different channels requires a deep level of…

The Top 7 Form Conversion Killers And How to Thwart Them

More than 80% of abandoning visitors never return to the website. So, what’s killing those conversions? Smart marketers (or marketing ninjas) will thwart conversion killers before they strike, optimizing websites for ultimate conversion rates. Read on for the most common problems you may be facing when it comes to form conversion: Using social media wrong Be wary of making visitors sign-up for a new account, 86% of users won’t sign up for a new account if it requires a registration process; however, 77% of users…

Eight Things That Matter from Gartner Digital Marketing Conference

At its recent Digital Marketing Conference, Gartner famously called the future of marketing "fast, frenetic, and fantastic" and we couldn't agree more. Consumers increasingly expect seamless, highly relevant interactions with brands yet feel trepidation about brand marketing. Marketers must now succeed in an environment where more personalization means greater privacy risk, where walled gardens are the customer’s gateway to the Internet, and where emerging technologies are rewriting the rules of marketing every day.…