FPX Partners with Zilliant to Maximize B2B Customer LTV

FPX Partners with Zilliant to Maximize Customer LTV Across B2B Organizations

Sudipto Ghosh

February 27, 2018

Partnership Will Integrate Zilliant Price IQ Technology with FPX CPQ Architecture for Enhanced Pricing Capabilities for Every Situation and Customer

FPX, a global leader in enterprise Configure Price Quote (CPQ) solutions, has partnered with Zilliant, a leading AI-driven SaaS platform for maximizing the lifetime value of B2B customer relationships. When combined, Zilliant Price IQ™ and FPX’s CPQ solution will improve organizational ability to efficiently provide accurate, consistent price quotes for online buyers.

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As B2B commerce continues to evolve, traditional pricing solutions are failing to meet the needs of today’s business buyers. The latest partnership would help companies solve the challenges in pricing.

Currently, Zilliant helps companies increase profitable growth by applying predictive intelligence to customer and transaction data, so customer-facing reps know what to sell, to whom, when and for what price. The Zilliant IQ™ Platform uses advanced AI, machine learning, and sophisticated predictive models to deliver customized, actionable guidance to your team in real-time through your existing platforms.

At the time of this announcement, Dave Batt, CEO at FPX, said, “Pricing has been one of the most consistent challenges for B2B organizations looking to improve their digital sales channel, and our partnership with Zilliant arms these companies with the tools they need to streamline pricing for even the most complex products.”

Dave added, “As B2B buyer expectations continue to grow, we’re partnering with Zilliant to help our customers meet their digital transformation needs and provide the best possible experience for buyers.”

The integration of both FPX’s and Zilliant’s AI-driven platforms will empower businesses to optimize pricing based on each business buyer’s unique situation and needs. The solution delivers accurate quotes in shorter time frames, assisting sellers with real-time approvals and intelligent thresholds.

Market-value and cost-aligned prices ensure business objectives are tied to customer expectations. The solution also improves the confidence of sales teams with personalized pricing guidance based on deep customer profile data.

Only 15 percent of current B2B organizations use analytics for price optimization, yet, according to the Professional Pricing Society, 95 percent of pricing professionals report a need for pricing software.

FPX and Zilliant’s combined capabilities allow B2B companies to increase deal profits across channels through more accurate and consistent pricing. By streamlining complex quotes and processes, FPX and Zilliant vastly improve the end-to-end user experience, increasing customer loyalty and boosting businesses’ bottom line.

With FPX enterprise CPQ, today’s leading organizations are optimizing the experience of buying and selling across their sales, partner, and e-commerce channels, driving increased revenue and profit margins, increased loyalty and engagement and a consolidated IT footprint.

*Joe Leyva, VP Global Partners & Alliances, Zilliant*

Zilliant Partner Network Vice President, Joe Leyva, said, “We’re excited to work together with FPX to enhance the commerce experience for our B2B customers. We’re at the beginning of a huge shift in the way B2B commerce is conducted, and CPQ solutions will play a critical role in that transformation.”

Currently, FPX simplifies the buying and selling experience to align enterprise businesses with the expectations of modern omnichannel customers. Powerful enough to handle any level of complexity, nimble enough to advance your commerce strategy, and simple enough to seamlessly extend and enhance the capabilities of direct and indirect sales, FPX is the business agility engine to power success in this era of Digital Transformation.