Amplero to Showcase How AI Lets Brands Be Human Again at 2018 Adobe Summit

MTS Staff Writer

March 28, 2018

Amplero Releases Enhanced Capability to Find the Signal in the Noise of Customer Data and Provide Transparency in AI

Amplero, a leader in AI Marketing (AIM), announced its newly enhanced capability to automatically discover hidden, actionable signals at a scale not humanly possible.

Unveiled during this year’s Adobe Summit in Las Vegas, Amplero is showcasing how its latest AIM release makes brands human again. Amplero AIM provides a transparent, unified, longitudinal view of each customer and discovers dynamic audience clusters based on existing behavioral and profile data, audience segments, and existing machine learning models from enterprise marketing cloud data ecosystems, including Adobe, Salesforce, and Oracle. This unmatched capability allows brands to truly understand their customer and deliver relevant, individualized interactions across every medium.

Also Read: Amplero Lifts Lid on AI’s Black Box for Marketers with New AI-Fueled Learned Insights Capability

Despite the exponential growth of customer data and large-scale investment in marketing infrastructure, major brands still struggle to understand and connect with consumers as individuals.

According to the Forrester study, “The Machine on Your Team:
How Marketers Are Adapting in the Age of AI,”
63% of enterprise marketers still have more data than they know what to do with.

While traditional marketing tools have fallen short in building meaningful relationships with customers, AI Marketing thrives. Launched with AI at the core and used by customer-obsessed brands like Sprint, TaxAct, and Virgin Mobile, Amplero’s AIM technology experiments, learns and optimizes each interaction as customer relationships evolve to deliver experiences where customers feel heard, known, and understood.

Also Read: Sam Weber Joins Amplero as Chief Revenue Officer to Accelerate AI Adoption Across Consumer Brands

Olly Downs

“Today’s consumers demand meaningful, individualized interactions across every channel—or they’ll take their business elsewhere. Integrating with our customers’ existing marketing cloud investments, Amplero gives marketers the ability to continuously optimize every interaction against the key business metrics that underlie long-term customer relationships,” said Olly Downs, Chief Scientist & Founder, Amplero.

Although 84 percent of marketers are planning to adopt or expand AIM solutions in 2018, many remain unclear on alignment with existing tools and strategies.

Sam Weber, Chief Revenue Officer — Sam Weber

“Amplero’s ability to automatically adapt to changes in behavior and market conditions based on customer data makes this a powerful addition to any experience-focused marketing executive’s martech stack in 2018,” said Sam Weber, Chief Revenue Officer, Amplero.

Recommended Read: TechBytes with Andrew Toner, CTO, Amplero

MTS Staff Writer

MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.